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Lot's Wife Edition 5 2015

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ARTS & CULTURE 39<br />

"Within our high-tech age, many are<br />

making the point that the exposure of<br />

female players in the game may increase<br />

support within the younger generation of<br />

gamers and lift the women’s leagues from<br />

obscurity. "<br />

Although there have been previous attempts to incorporate<br />

female teams in other football videogames they were met<br />

poorly on review. Perhaps the more advanced technology and<br />

an increased awareness of gender inequalities in pop culture<br />

will see a different result for EA this year.<br />

Unsurprisingly the addition has raised mixed responses<br />

from the public; with some incredulously asking "why?", while<br />

others shout out "FINALLY!""<br />

Female gamers seem to be saying the latter, and it is not<br />

surprising especially in light of a recent UK study by the<br />

Internet Advertising Bureau that showed that about 52% of all<br />

gamers in the UK are female.<br />

Within our high-tech age, many are making the point that<br />

the exposure of female players in the game may increase<br />

support within the younger generation of gamers and lift the<br />

women’s leagues from obscurity.<br />

On the other side of the support spectrum, online rants<br />

have ensued, with some even dramatically proclaiming that<br />

they are boycotting the game because of the change, saying<br />

that women have no place on the field because "they can’t<br />

play football."<br />

Among the myriad of period and pregnancy jokes, haters<br />

ignore the fact that playing as a female is not compulsory<br />

and, since male versus female matches are not an option, the<br />

addition won’t really impinge on their own gameplay.<br />

Others have said that the addition should not have<br />

been made a priority when more men’s leagues from other<br />

countries should be added to the game first, given the low<br />

interest in women’s leagues.<br />

Many commenters went on to say that the female addition<br />

is merely a marketing ploy to attract a wider audience rather<br />

than a genuine testament to the game.<br />

Beyond the gender-based comments there were also those<br />

who asked whether bribing would become part of the game<br />

play following FIFA’s recent scandals. But that’s a different<br />

matter entirely.<br />

Only time will tell how the change will affect EA’s sales,<br />

but if the addition successfully attracts more support to<br />

women’s leagues, it may bode well for, not only women’s<br />

football, but women’s sports in general.<br />

Since it is reasonable to assume that more support means<br />

more funding, increased media coverage of the Matildas<br />

leaves supporters and aspiring female players hopeful that<br />

they might eventually be able to play on a full time basis.<br />

The issue of payment has been a part of female sporting<br />

teams for years now, and following the Matildas success the<br />

lower wages they earn seem unfair when compared to their<br />

hard work and skill within the women’s league.<br />

The possibility of professionalising women in Australian<br />

football still seems a bit far off though with the women’s<br />

team currently being paid substantially less than men for<br />

each game. The gap is probably more of a gorge.<br />

To give you an idea: for 1 standard international game the<br />

Matildas would be paid $500 per player, while the Socceroos<br />

would be paid $6500 per player for the same standard game.<br />

Sponsorships from professional clubs also mean that<br />

the Socceroos don’t need to so heavily rely on wages from<br />

the Football Federation Australia (FFA), the Federation that<br />

almost entirely funds the Matildas.<br />

These disparities mean female players need to hold parttime<br />

jobs in order to make ends meet, while still giving their<br />

all to training and travelling abroad to play. Some women<br />

even move overseas as their only option if they want to<br />

become part of a pro team.<br />

And this isn’t only the case for Women’s football, with<br />

Australia’s basketball and cricket teams also battling to<br />

create the possibility of being called truly professional and<br />

thereby encouraging younger generations to see sport as a<br />

career option for both genders.<br />

However, Professional Footballers Australia (PFA), in<br />

an interview with Fox Sports, said that the commercial<br />

differences depend solely on developing keen audiences in<br />

order to generate sponsorships based on popularity.<br />

And so it seems that ‘exposure to the game’ will be what<br />

makes or breaks the future of women’s sports and the wage<br />

dispute.<br />

But the slowly rising profile of the Matildas is hopeful, and<br />

their goal to reach professional status gets closer with each<br />

new supporter and each win.<br />

However, there is still a long way to go. Until people can<br />

value women’s leagues in their own right rather than being<br />

seen as constant comparison to be made against men’s<br />

football, our skilled sportswomen will continually be sold<br />

short of the recognition they deserve.

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