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Issue 62

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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GLAMPSITES<br />

SIMPLY C PHOTOGRAPHY<br />

SIMPLY C PHOTOGRAPHY<br />

its many historical sites like Sutton<br />

Hoo where “The Dig “ was filmed. The<br />

beautiful seaside towns of Aldeburgh,<br />

Walberswick and Southwold attract<br />

those who want to escape the city for<br />

that much-needed sea air, which brings<br />

in a lot of money to the local economy.<br />

The challenges small family<br />

businesses like ours face is competition<br />

from big holiday companies and OTAs<br />

(as it is a race to the bottom on price like<br />

in every industry), but we need to hold<br />

fast, as little businesses are unique. We<br />

do offer something that guests want,<br />

a wholesome family holiday without<br />

being overlooked or somewhere<br />

overcrowded where you are herded<br />

to do things in a closed environment.<br />

Our guests love the freedom of being<br />

outdoors and having comfort.<br />

A factor that will have a huge impact<br />

on tourism is the building of Sizewell C.<br />

How did you tackle getting planning?<br />

We thought that planning was going to<br />

be a nightmare, as we had read about<br />

a lot of businesses finding it hard to<br />

get. We were prepared for a long wait,<br />

but again we were very surprised and<br />

lucky that we got planning fairly quickly.<br />

I think back then the local authority<br />

was very enthusiastic about farm<br />

diversification, and there was a shortage<br />

of holiday accommodation.<br />

Even though planning was granted,<br />

we had to jump through some hoops<br />

with the Highways Agency as they<br />

insisted that we had to lay a new<br />

entrance into the farm, which did take<br />

a large chunk of our humble budget. It<br />

was very frustrating as we live down a<br />

dead end road, and the highways were<br />

worried about passing through traffic!<br />

How did you finance the project?<br />

We had some small savings and we<br />

borrowed from our farm business to<br />

get up and started. We bought one<br />

safari tent to see if that one would be a<br />

success and went from there.<br />

What glamping accommodation do<br />

you offer?<br />

We now have two large family-size<br />

safari tents which are open from<br />

Easter to October half-term. They are<br />

well equipped, with real beds, private<br />

ensuite facilities, a kitchen, firepits and<br />

wood burners for the cooler evenings.<br />

Comfort is key for us as a business, as it<br />

is important for our guests. When we get<br />

the chance we do stay in our tents to see<br />

what our guests experience, and look at<br />

ways that we can improve if needs be.<br />

36 WWW.OPENAIRBUSINESS.COM

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