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Just for Laughs 3/8: Engagement Party For Ross & Lauren At The New Port Restaurant PHOTOGRAPHS BY ALEKSEY MORYAKOV Julia, Michael Brian, Lori 504 WASHINGTON STREET MALL 609-884-5466 * SCOPECAPEMAY.COM Joan, Marley Marc, Tanya Kaleidoscope 506 WASHINGTON STREET MALL 609-884-1702 * SCOPECAPEMAY.COM Page 38 EXIT ZERO March 14, 2024 Danny, Lauren Emily, Anthony
The Activity Column Catherine Dugan’s guide to getting out there... this week, grab a cup of joe! On March 17, you might raise a glass to St. Patrick. On March 19, consider raising a mug to St. Joseph. St. Joseph’s Day is an excellent day for a “cup of joe.” Coffee has been known as “joe” since at least the early 20th century. The origin of the term is a bit muddy. According to Martinson Coffee, the company’s founder Joe Martinson, began selling roasted coffee beans from a pushcart in 1898. His neighbors in Lower Manhattan looked forward to his door-todoor deliveries and began calling the resultant beverage a “cup of joe.” By 1908, Martinson had a small factory producing ground coffee and Joe, an apparently clever marketer, when his company expanded to deliver coffee to restaurants and hotels throughout New York City, he eschewed ordinary delivery trucks. Instead, he painted the Martinson Coffee logo on several Rolls Royces and dressed his drivers in chauffeur uniforms, thus portraying Martinson as a luxury brand. At some point, Martinson Coffee trademarked “cup of joe.” Though Martinson bought the trademark, another company may deserve credit for “cup of joe.” During the first World War, the rations for American soldiers included instant coffee from the George Washington Coffee Refining Company. According to this origin story, their product packaging used “Geo,” a then-common abbreviation of “George.” Soldiers pronounced “Geo” as “Joe.” (The doughboys are also credited with popularizing the addition of salt to coffee. As anyone who has ever enjoyed a cup in Cape May’s salty air will tell you, salt makes the brew a little more mellow, which was especially important to soldiers who often had their instant coffee cold.) Linguists don’t agree with either theory, asserting it more likely comes from combining two of coffee’s other nicknames. “Java” and “mocha” became “jamoke,” and later, “joe.” There are plenty of places to treat yourself to a nice cup of joe in Cape May. Be a hero to your household and bring a four-cup carrier back from Wawa. Visit Magic Brain and sit and watch the Washington Street Mall wake up. Get a bagel and coffee from Avalon Bagel — or something sweet from Madison’s Bakery — and cross the street to sit on the promenade. Coffee Tyme now has two locations to serve you — 414 Washington Street and 315 Beach Avenue. There’s Out There Coffee at 315 Ocean Street, and Tommy’s Folly in Congress Hall’s lobby. In West Cape May, try the Beach Plum Farm Cafe in West End Garage, Ostara’s Coffee House, or Golden Stop. Hats Tees Tanks Sweatshirts Hoodies Zip-Ups Art BINGO SALE Spin the wheel for a guaranteed discount of 12-33% in addition to sale items! Open Friday & Saturday 10-4 & Online Anytime 130 Park Boulevard • 609-884-2760 • theflyingfishstudio.com March 14, 2024 EXIT ZERO Page 39
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