drinkworld Technology + Marketing 1/2024
drinkworld Technology + Marketing is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages. We also report on special topics of regional interest and the trends in the beverage industries worldwide. Readers are executives and decision-makers in the brewing, dairy and mineral water industries, manufacturers of non-alcoholic drinks, wine growers and bottlers.
drinkworld Technology + Marketing is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages. We also report on special topics of regional interest and the trends in the beverage industries worldwide. Readers are executives and decision-makers in the brewing, dairy and mineral water industries, manufacturers of non-alcoholic drinks, wine growers and bottlers.
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Ingredients<br />
New Whiskey Flavor Range Launched<br />
Synergy Flavours has launched a<br />
natural whiskey flavor range and a<br />
whiskey cocktail flavor, designed for<br />
both alcoholic and low- and no-alcohol<br />
ready-to-drink (RTD) products. The<br />
new range has been created to support<br />
manufacturers amidst growing demand<br />
for cocktail bar-quality RTD options.<br />
The range includes bourbon, Tennessee,<br />
fruity, and peaty whiskey flavors, as<br />
well as a traditional ‘old fashioned’<br />
cocktail flavor. This flavor range offers<br />
manufacturers flexibility in developing<br />
authentic RTD products, and allows<br />
customization due to each flavour’s<br />
carefully crafted sensory profile.<br />
Each whiskey flavor has a sensory<br />
description highlighting the key flavor<br />
attributes, so developers can select<br />
the right profile for their beverage<br />
using this information. Partnering with<br />
Synergy allows manufacturers to use<br />
the whiskey flavors alongside other<br />
Synergy solutions, including natural<br />
flavors, extracts, and essences, to<br />
develop complex and premium cocktail<br />
bar-quality RTD products.<br />
Vicky Berry, Senior European Business<br />
Development Manager at Synergy<br />
Flavours, comments on the launch: “RTD<br />
cocktails are becoming increasingly<br />
popular and, interestingly, we are seeing<br />
more activity in both non-alcoholic<br />
categories and beverages at 8% alcohol<br />
by volume (ABV) and above. For low- and<br />
no-alcohol products, the new portfolio<br />
helps our customers create drinks<br />
with flavors reminiscent of alcohol,<br />
replicating the sophistication of whiskeybased<br />
options that consumers enjoy. In<br />
beverages at 8% ABV and above, our<br />
whiskey flavors help manufacturers<br />
to reduce the amount of whiskey they<br />
require in their RTD cocktail, perhaps<br />
opting for a less expensive alcohol<br />
instead, while maintaining a premium<br />
flavor at a lower price point.”<br />
Charlotte Spitzner, Flavor Research<br />
Analyst at Synergy, expands on the<br />
science behind the new flavor range:<br />
“Detailed analytical and sensory insights<br />
are crucial when creating distinct<br />
whiskey profiles such as these, as the<br />
chemistry of whiskey is complex with<br />
many different flavors and aromas due<br />
to how it is made. Our flavorists tasted<br />
and analyzed whiskeys from across the<br />
globe, then our flavor team blended<br />
extracts and natural aroma compounds<br />
to achieve the perfect balance and<br />
Photos: Synergy Flavours<br />
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