drinkworld Technology + Marketing 1/2024

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Ingredients New Whiskey Flavor Range Launched Synergy Flavours has launched a natural whiskey flavor range and a whiskey cocktail flavor, designed for both alcoholic and low- and no-alcohol ready-to-drink (RTD) products. The new range has been created to support manufacturers amidst growing demand for cocktail bar-quality RTD options. The range includes bourbon, Tennessee, fruity, and peaty whiskey flavors, as well as a traditional ‘old fashioned’ cocktail flavor. This flavor range offers manufacturers flexibility in developing authentic RTD products, and allows customization due to each flavour’s carefully crafted sensory profile. Each whiskey flavor has a sensory description highlighting the key flavor attributes, so developers can select the right profile for their beverage using this information. Partnering with Synergy allows manufacturers to use the whiskey flavors alongside other Synergy solutions, including natural flavors, extracts, and essences, to develop complex and premium cocktail bar-quality RTD products. Vicky Berry, Senior European Business Development Manager at Synergy Flavours, comments on the launch: “RTD cocktails are becoming increasingly popular and, interestingly, we are seeing more activity in both non-alcoholic categories and beverages at 8% alcohol by volume (ABV) and above. For low- and no-alcohol products, the new portfolio helps our customers create drinks with flavors reminiscent of alcohol, replicating the sophistication of whiskeybased options that consumers enjoy. In beverages at 8% ABV and above, our whiskey flavors help manufacturers to reduce the amount of whiskey they require in their RTD cocktail, perhaps opting for a less expensive alcohol instead, while maintaining a premium flavor at a lower price point.” Charlotte Spitzner, Flavor Research Analyst at Synergy, expands on the science behind the new flavor range: “Detailed analytical and sensory insights are crucial when creating distinct whiskey profiles such as these, as the chemistry of whiskey is complex with many different flavors and aromas due to how it is made. Our flavorists tasted and analyzed whiskeys from across the globe, then our flavor team blended extracts and natural aroma compounds to achieve the perfect balance and Photos: Synergy Flavours 14
Ingredients profile. We’ve also developed analytical flavor pairing charts, which can be used to help our customers make informed flavor pairing decisions, to create products such as an impactful spiced Manhattan, Brazilian orange whiskey sour, or raspberry mint julep RTD, for example.” While being designed predominantly with beverages in mind, Synergy’s applications team can help manufactures to use the flavors in different product types. Charlie Heath, Applications Technologist at Synergy Flavours, elaborates, “Manufacturers can experiment with our versatile whiskey flavors outside of beverages. Adding a bourbon flavor to a savory sticky glaze works well, or using the characteristic old-fashioned cocktail flavor in a dairy or plant-based chocolate mousse for notes of orange and oak packs a flavour punch. The innovation opportunities are endless.” drinkworld Technology + Marketing · March 2024 15
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drinkworld Technology + Marketing 1/2024

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