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Feature | <strong>Magazine</strong> 29<br />
Tell us a bit about the image on our cover…<br />
It started with the tennis shoot, it was meant to be two<br />
models, but friends got involved and it grew from there.<br />
The scenes were meant to be slightly Slim Aarons inspired<br />
but with a comical twist, they have become more slapstick<br />
and less about the furniture over the years.<br />
It’s huge fun to source costumes and dress up and it<br />
means a lot to me as it’s always my friends featuring in<br />
the photos and if we can get the owners of the scene we<br />
are photographing in we will (we haven’t yet failed at this,<br />
Erica is a staff member of Bowls Canterbury and was brave<br />
enough to say yes). You can see the full range of photos on<br />
our website gallery ‘Any Year Anywhere’ page.<br />
OPPOSITE: Miranda’s dog Alfie and daughter<br />
Henrietta, who’s currently interning at Ico Traders.<br />
Photo: Sarah Rowlands<br />
ABOVE: Two recent Ico Traders campaign images.<br />
Photos: Sarah Rowlands<br />
I love the behind-the-scenes/personal vibe of your social<br />
media, how has creating that kind of environment served<br />
you, do you think? (Also, any chance you could share that<br />
carrot cake recipe, even though it didn’t quite work out?!)<br />
I do all the social media myself, I think the behind-thescenes/personal<br />
vibe is really just my unpolished lack of<br />
expertise in this area. Having my friend Sarah Rowlands<br />
who does the majority of photography for Ico Traders<br />
saves me!
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