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32 <strong>Magazine</strong> | Promotion<br />
Sew much to celebrate<br />
This year, New Zealand fashion designer Juliette Hogan celebrates 20 years of her<br />
much-loved label. We caught up with Juliette at her South Island flagship store to talk<br />
milestones, bringing the brand to the south, how to get yourself a $50 The Crossing gift<br />
card and where to find the best blow-waves and breakfasts in the city.<br />
Congratulations on the brand turning 20! What have you<br />
been doing to celebrate?<br />
It’s both exciting and surreal to have reached this milestone,<br />
and I wouldn’t be here without all the people who have<br />
been such an important part of the JH journey over the<br />
past 20 years. I am so incredibly grateful for each and every<br />
one of them.<br />
We’re currently planning how we want to celebrate and<br />
recognise this support, as well as reminiscing on our past<br />
collections and milestones to see how far we’ve come. We<br />
have some exciting celebratory events in the works for later<br />
this year. Watch this space!<br />
What have been some of the milestones along the way?<br />
There have been so many, but a couple of major highlights<br />
would be the opening of my very first store, and further<br />
expanding into the South Island in Christchurch in 2022.<br />
Each time I’ve shown at New Zealand Fashion Week – there<br />
really is something special about showcasing our clothes on a<br />
catwalk that nothing else can match.<br />
My first magazine cover was an amazing moment, as was<br />
winning the Supreme Business Excellence Award at the<br />
Westpac Business Awards in 2021.<br />
Why did you choose to locate your Christchurch store<br />
within The Crossing?<br />
I believe the unique and natural landscapes of Canterbury to<br />
be some of the most beautiful in the world and I find so much<br />
inspiration and joy spending time in the region. It had long<br />
been a dream of mine to have our own home for JH in the<br />
South Island and we took our time to find just the right spot.<br />
Christchurch and The Crossing felt like such a natural fit for<br />
us, and it has been wonderful to be able to connect directly<br />
with our loyal following down there. The Crossing is a hub for<br />
all things fashion and I appreciate how many local brands they<br />
support. The environment and the people both contribute<br />
to making it a great place to be. Our clientele are strong and<br />
inspiring – as is the team that have chosen to spend their time<br />
with us in the store. The city has an energy about it that I love.<br />
Tell us about some of the special details of the interiors of<br />
the Ōtautahi store?<br />
I’m constantly inspired by the natural world, and as you walk<br />
in the store you’re greeted by this beautifully curved oak wall<br />
with the rings of the tree trunks still visible – it feels strong and<br />
protective. This wall, alongside the marble counter and the<br />
linen changing room curtains, are reminders of the natural<br />
world around us. They also provide a calm, rich and textural<br />
backdrop to showcase our collections from.<br />
We worked with Ōtautahi local Alice Lines to help bring<br />
our vision for a welcoming and sophisticated space to life<br />
and feel that together we have achieved exactly that.<br />
Anything else people might be interested/surprised to<br />
learn about The Crossing store?<br />
Firstly our in-store team is fantastic – Lara and Courtney are<br />
both passionate about fashion, styling and the local industry.<br />
They form such warm and genuine connections with our<br />
customers and have such inspiring and unique approaches to<br />
help with styling to suit the individual for any occasion.<br />
We sincerely believe the in-store experience is just as<br />
important as our product and it’s so wonderful to know that<br />
our South Island customers are in their very capable hands!<br />
What are some of the most popular JH pieces in the south?<br />
Unsurprisingly, our winter layering pieces tend to be popular,<br />
but I do love to see how our Christchurch clientele loves to<br />
dress up for events too – they know how to celebrate<br />
a special occasion.<br />
Our Collection <strong>2024</strong>.TWO has just launched in store and<br />
we’ve had such a great response. Our moody Dahlia Silk<br />
and playful geometric Motif Crepe prints have been really<br />
popular, alongside new cashmere and merino pieces and<br />
wool-rich statement coats and jackets.<br />
Do you get down south often? What are some favourite<br />
places to visit? And what JH pieces do you like to wear<br />
when you’re here?<br />
I do, I wish I could visit more though. We have great<br />
company around us in The Crossing – Twiggi do the best<br />
blow-wave I’ve had in Christchurch, and Bar Franco is the<br />
perfect spot for a drink and an evening bite. I also enjoy<br />
heading out to Estelle for breakfast when I can.<br />
In terms of my favourite pieces, depending on the time<br />
of year, I tend to have a long coat with me and a trusty<br />
turtleneck like our Roland Cashmere sweater.<br />
Whenever I do pop down I try to organise an overnight<br />
hike to be able to soak up some of the South Island’s unique<br />
landscape so a good pair of walking shoes paired with a JH<br />
puffer are always essential.<br />
GIVEAWAY | Juliette Hogan has fifty $50 The Crossing gift cards for Christchurch shoppers – simply make<br />
a full-priced purchase in-store at Juliette Hogan, The Crossing, and mention this promotion to qualify.<br />
For a limited time only. Full T&Cs at juliettehogan.com
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