4A's SET TOP BOX SURVEY RESULTS - American Association of ...

All of our syndicated RPD datasets have the potential to be matched with any custom or
syndicated dataset, providing:
All parties agree to preset terms of permissible use
Personal Identification conditions are clearly stated and accepted
We have already successfully matched multiple consumer datasets, including:
Experian attributes
Kantar Retail Shopcom
JD Power Auto Purchase & Leases
Custom (ability to match with customer-specific purchase records)
We do not currently apply a ‘fusing’ technique as we have determined direct household
matching provides our customers the most relevant and representative measure of actual
behavior.
We offer various tiers of service where we effectively package the most relevant datasets
and components for maximum value for our clients.
Because RPD provides the most granular and precise method of measuring both tuning
and purchase behavior, there are many levels of data we routinely load into our main
systems. However, we accommodate the needs of our clients by offering various levels of
service which is of most interest to them.
Our product offerings vary by client and need. We provide multiple levels of service,
including:
Data Access – full access to the Data and analytic software
Data Feeds – access to formatted data files for import into client software
Analytics – Specific analyses of tuning behavior, commercial measurement, etc.
Custom Projects – Custom analytics measuring specific behavior of tuning and
matched purchase (or other) activity.
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