4A's SET TOP BOX SURVEY RESULTS - American Association of ...

Our primary capability is purchase behavior-based audience analyses.
We use shopper data from 60 million US households provided by our parent, Catalina
Marketing and all-outlet purchase data from Nielsen’s Homescan panel to help our clients
define the most important consumer groups to reach with advertising. This includes
custom segmentations (such as Cambridge Group and SPECTRA) as well as proprietary
attitudinal surveys that have been typed to Homescan. In addition to purchase behavior
and attitudes, we can also leverage demographics, program viewership and other
traditional ways of defining target audiences.
Yes, we blind match STB households along with Nielsen TV panel households, Nielsen
Online panel households and Nielsen Homescan panel households to 60 million shopper
households from Catalina Marketing — creating the most comprehensive single-source
“ Watch & Buy‖ dataset in the CPG industry.
Not at this time.
NCS solutions are consultative and project-based. Specific datasets are provided along
with our deliverables based on the requirements of each project.
NCS currently delivers project results and related datasets in MS PowerPoint decks and
Excel spreadsheets. We have self-serve client-facing software for unlimited access to
some of our capabilities under development. We expect to release an initial version of
this software by the end of 2012.
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