4A's SET TOP BOX SURVEY RESULTS - American Association of ...

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Nielsen has several evaluations ongoing in this area, but it is too early for us to discuss our success or plans at this point. Not applicable to our plans at this point. We do not as of yet offer a STB product to the market place. We expect to introduce our first in the coming year and will make more announcements on this in the coming months. Our current thinking is to deliver our STB enhanced local ratings within existing Nielsen local TV ratings products. Again, our current thinking is to deliver our STB enhance ratings within existing Nielsen local products. This would facilitate all of our third parties such as Donovan and MediaBank to deliver our new ratings offering as well. We do not yet offer a STB product to the marketplace. When we do introduce our offering, it will be up to our clients and important oversight bodies like the MRC to determine its merit as currency. 18
Not at this point. National network television Spot broadcast television National cable television Spot cable television Satellite television Syndicated television Internet-delivered video (e.g., Apple TV, Google TV, Roku, etc.) Other (Please list) As suggested above, our initial effort will be to utilize STB data to improve our local ratings offering. Patrick Dineen SVP Local Product Leadership patrick.dineen@nielsen.com (646) 654-7971 19
Page 1 and 2: 4A’s Set-Top Box Survey Results A
Page 3 and 4: 4A’s Set-Top Box Vendor Survey 1
Page 5 and 6: KantarMedia Jeff Boehme Chief Resea
Page 7 and 8: 8. Data Matching/Overlays Experian
Page 9 and 10: Performance As our RPD reports seco
Page 11 and 12: Kantar Media Audiences, in conjunct
Page 13 and 14: In terms of standard uses, both our
Page 15 and 16: Our RPD service can be delivered th
Page 17 and 18: Jeff Boehme Chief Research Officer
Page 19: Again, we do not share details abou
Page 23 and 24: We do not release the names of our
Page 25 and 26: NCS supports the integration of som
Page 27 and 28: Unique measures such as Engagement
Page 29 and 30: Household Composition o Male presen
Page 31 and 32: We are currently working with indiv
Page 33 and 34: aired in, evaluates spots for both
Page 35 and 36: Both the Acxiom and Quantcast produ
Page 37 and 38: TRA Bill Harvey Co-Founder, Vice Ch
Page 39 and 40: Household, age, gender, ethnicity,
Page 41: National network television Spot br

4A's SET TOP BOX SURVEY RESULTS - American Association of ...

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