4A's SET TOP BOX SURVEY RESULTS - American Association of ...
4A's SET TOP BOX SURVEY RESULTS - American Association of ...
4A's SET TOP BOX SURVEY RESULTS - American Association of ...
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Table <strong>of</strong> Contents<br />
Questionnaire ...................................................................................................................... 1<br />
Respondents:<br />
KantarMedia ........................................................................................................... 3<br />
Nielsen ...................................................................................................................16<br />
Nielsen Catalina .................................................................................................... 20<br />
Rentrak .................................................................................................................. 24<br />
TiVo Inc. ................................................................................................................30<br />
TRA....................................................................................................................... 35<br />
Note: The following companies were contacted for this survey but declined to participate,<br />
or did not respond:<br />
AT&T<br />
Cablevision<br />
Canoe<br />
Charter<br />
Comcast<br />
DirecTV<br />
Dish<br />
Google TV Ads<br />
Micros<strong>of</strong>t Audience TV Network<br />
Rovi<br />
Simulmedia<br />
Time Warner<br />
Verizon
![[Position Paper] Advertising Agency Overhead](https://img.yumpu.com/2855026/1/190x245/position-paper-advertising-agency-overhead.jpg?quality=85)
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