4A's SET TOP BOX SURVEY RESULTS - American Association of ...

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Epsilon demographics and lifestyle reporting is part of the basic Rentrak service. All other integrations are sold separately. TV Essentials is a national service. StationView Essentials is sold in individual markets, and it supports each of the 210 DMAs. Clients access Rentrak’s service through a custom, proprietary, secure Web interface. No software installation is required. Rentrak integrates the service with the following advertisement buying and selling technologies: MediaBank STRATA Donovan Data Systems (DDS) OneDomain Media Office The Rentrak service provides the analytics for planning and purchasing television buys, and it feeds data into third party advertisement buying and selling systems. Clients can use those systems to utilize Rentrak as the sole currency or a combined currency. Rentrak’s database comprises TV viewing data from 19 million STBs, far more than other STB-based services. The comprehensive Rentrak database greatly reduces relative standard error, a traditional statistical method for measuring “ ratings bounce.‖ 28
We are currently working with individual operators, such as Cablevision, to implement addressable advertising. National network television — Yes Spot broadcast television — Yes National cable television — Yes Spot cable television — Yes Satellite television — No Syndicated television — Not currently, but work is in progress Internet-delivered video (e.g., Apple TV, Google TV, Roku, etc.) — No Other (Please list) — A separate Rentrak service, OnDemand Essentials, provides video on demand measurement. Bruce Goerlich Chief Research Officer bruce.goerlich@rentrakmail.com (212) 541-2437 28
Page 1 and 2: 4A’s Set-Top Box Survey Results A
Page 3 and 4: 4A’s Set-Top Box Vendor Survey 1
Page 5 and 6: KantarMedia Jeff Boehme Chief Resea
Page 7 and 8: 8. Data Matching/Overlays Experian
Page 9 and 10: Performance As our RPD reports seco
Page 11 and 12: Kantar Media Audiences, in conjunct
Page 13 and 14: In terms of standard uses, both our
Page 15 and 16: Our RPD service can be delivered th
Page 17 and 18: Jeff Boehme Chief Research Officer
Page 19 and 20: Again, we do not share details abou
Page 21 and 22: Not at this point. National network
Page 23 and 24: We do not release the names of our
Page 25 and 26: NCS supports the integration of som
Page 27 and 28: Unique measures such as Engagement
Page 29: Household Composition o Male presen
Page 33 and 34: aired in, evaluates spots for both
Page 35 and 36: Both the Acxiom and Quantcast produ
Page 37 and 38: TRA Bill Harvey Co-Founder, Vice Ch
Page 39 and 40: Household, age, gender, ethnicity,
Page 41: National network television Spot br

4A's SET TOP BOX SURVEY RESULTS - American Association of ...

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