4A's SET TOP BOX SURVEY RESULTS - American Association of ...

TiVo has a national footprint and is receivable with all signal sources, e.g. analog
cable, digital cable, satellite, OTA, Telco. TiVo Stop||Watch Local is currently
available in three DMAs; San Francisco, Orlando and Tucson.
TiVo’s Power||Watch panel can segment viewing by “ presence of‖ many
demographic segments including Teens, K2–11, A50+, A18–49, etc. Since we survey
our panel on a monthly basis we do know ethnicity, race, income, home ownership,
political affiliation, primary auto and a host of other characteristics. Because we are a
passive measurement system actual demographic viewing is not currently available.
See reply #7 above. We also have access to select Acxiom segments as part of a
recent partnership. This allows us to report on Acxiom segment television viewing
and time-shifting habits. Please let me know if you would like to see the list of
Acxiom segments that are available in Power||Watch.
See reply #8 above – Acxiom is data fusion/match. TiVo’s Power||Watch panel also
has a joint product with Quantcast offering advertisers cross-media analysis that
includes:
Unduplicated Reach and Frequency―the combined reach and frequency of
your TV and online advertising.
Attribution Analysis and the extent to which TV and Internet advertising
exposure drives subsequent Internet activity.
Affinities Analysis– what programs/networks/genres are your best site visitors
over/under indexing on.
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