4A's SET TOP BOX SURVEY RESULTS - American Association of ...

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insights commercially and have multiple clients – including video platform companies, agencies, advertisers, networks and ad placement networks. Globally, our company continues to manage the most comprehensive RPD applications in over 5 countries: In the U.S., Kantar Media Audiences currently offers two syndicated RPD offerings: DIRECTView 1. Managed Sample – 100K Households Launched January 2009 Projectable to 17.6 million DIRECTV households 2. Complete household tuning records 3. 400+ channels 4. Network/Channel/Program Detail 5. Second/second program, channel & commercial measurement 6. National/local commercial occurrence 7. Measurement Capabilities Linear DVR/VOD Usage 4
8. Data Matching/Overlays Experian household attributes o Age/gender/income/education/ethnicity/presence of kids/geography Automotive purchase records o JD Power o Auto category, make, model o Purchase/lease Kantar Retail Shopcom o 231 million U.S. consumers shopping across 270 categories o Customized audience segments based on purchasing habits Custom o Capabilities include direct match of TV tuning with client-specific actual purchase records Charter Communications 1. Census Database Los Angeles launched May 2006 o ~300,000+ households National expansion launching 4 th quarter 2011 o 12+ markets, ~1 million households 2. Second/second program, channel & commercial measurement 3. National/local commercial occurrence 4. Measurement Capabilities Linear 5. Data Matching/Overlays Experian household attributes o Age/gender/income/education/ethnicity/presence of kids/geography Automotive purchase records o JD Power o Auto category, make, model o Purchase/lease Kantar Retail Shopcom o 231 million U.S. consumers shopping across 270 categories o Customized audience segments based on purchasing habits Custom o Capabilities include direct match of TV tuning with client-specific actual purchase records 5
Page 1 and 2: 4A’s Set-Top Box Survey Results A
Page 3 and 4: 4A’s Set-Top Box Vendor Survey 1
Page 5: KantarMedia Jeff Boehme Chief Resea
Page 9 and 10: Performance As our RPD reports seco
Page 11 and 12: Kantar Media Audiences, in conjunct
Page 13 and 14: In terms of standard uses, both our
Page 15 and 16: Our RPD service can be delivered th
Page 17 and 18: Jeff Boehme Chief Research Officer
Page 19 and 20: Again, we do not share details abou
Page 21 and 22: Not at this point. National network
Page 23 and 24: We do not release the names of our
Page 25 and 26: NCS supports the integration of som
Page 27 and 28: Unique measures such as Engagement
Page 29 and 30: Household Composition o Male presen
Page 31 and 32: We are currently working with indiv
Page 33 and 34: aired in, evaluates spots for both
Page 35 and 36: Both the Acxiom and Quantcast produ
Page 37 and 38: TRA Bill Harvey Co-Founder, Vice Ch
Page 39 and 40: Household, age, gender, ethnicity,
Page 41: National network television Spot br

4A's SET TOP BOX SURVEY RESULTS - American Association of ...

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