4A's SET TOP BOX SURVEY RESULTS - American Association of ...

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Integrated into main product offering. Annual seat license is basic modus operandi. There are exceptions made as desirable. Media TRAnalytics® is a self-serve, Web-based system to our clients which due to the system’s massively parallel processing architecture allows clients to self-serve customized reports containing tens of billions of database records in seconds. This is supplemented by an Advanced Analytics group for custom work. There is no need to install software. TRA’s system is a Web interface and is currently in process of being integrated with MediaBank/MediaOcean. TRA advises clients to continue to use Nielsen as the currency and to weight Nielsen data by TRA metrics to increase TV ROI. TRA is a measurement and targeting company and can measure addressable commercials but does not deliver them. 38
National network television Spot broadcast television National cable television Spot cable television Satellite television Syndicated television Internet-delivered video (e.g., Apple TV, Google TV, Roku, etc.) Other (Please list) Currently TRA supports all of these and is not yet covering syndicated television or Internet-delivered video. However TRA has created a product called TTI 2 which is a scoring algorithm that can help sellers of Internet video and static display ads select cookies with high probability of being the ROI Driving Segment for the brand in question. TRA also has a product for measuring the ROI of Internet ad campaigns using matched geographic test/control groups. Bill Harvey Co-Founder, Vice Chairman and Chief Research Officer bill@traglobal.com (212) 796-0352 39
Page 1 and 2: 4A’s Set-Top Box Survey Results A
Page 3 and 4: 4A’s Set-Top Box Vendor Survey 1
Page 5 and 6: KantarMedia Jeff Boehme Chief Resea
Page 7 and 8: 8. Data Matching/Overlays Experian
Page 9 and 10: Performance As our RPD reports seco
Page 11 and 12: Kantar Media Audiences, in conjunct
Page 13 and 14: In terms of standard uses, both our
Page 15 and 16: Our RPD service can be delivered th
Page 17 and 18: Jeff Boehme Chief Research Officer
Page 19 and 20: Again, we do not share details abou
Page 21 and 22: Not at this point. National network
Page 23 and 24: We do not release the names of our
Page 25 and 26: NCS supports the integration of som
Page 27 and 28: Unique measures such as Engagement
Page 29 and 30: Household Composition o Male presen
Page 31 and 32: We are currently working with indiv
Page 33 and 34: aired in, evaluates spots for both
Page 35 and 36: Both the Acxiom and Quantcast produ
Page 37 and 38: TRA Bill Harvey Co-Founder, Vice Ch
Page 39: Household, age, gender, ethnicity,

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