4A's SET TOP BOX SURVEY RESULTS - American Association of ...

More documents

Recommendations

Info

Nielsen Patrick Dineen SVP, Local Product Leadership E-mail: patrick.dineen@nielsen.com Phone: (646) 654-7971 Set Top Box data, also known as Return Path Data, is television tuning detailed information that is collected by MSO, telcos and DBS television service providers from their subscriber’s television consumption activity. The key value proposition from STB data that Nielsen is focused on is how it can economically enable significant sample size increases in local markets to improve the fidelity of local TV ratings. Nielsen licenses STB data from a number of television services providers and continues to develop relationships with others, including aggregators, to address our local TV ratings improvement objectives. To date, we have made public statements about our relationships with Charter and with Kantar for Directview data. Out of respect for our supplier agreements, we do not share this detail publically at this juncture. We may well make more information like this available in the future in concert with incorporation of STB in our ratings offerings and subsequent requirements from the MRC. 16
Again, we do not share details about our STB coverage at this point. However, Nielsen’s public statements about our recent STB Proof of Concept test showed our proprietary methodology to utilize our National People Meter panel to project local STB samples to the entire market. We plan on building on that concept as we use STB in local ratings offerings. Again, out of respect to our provider agreements, we do not share this detail publically at this juncture. Nielsen’s public statements about our recent STB Proof of Concept test showed our proprietary methodology to utilize our National People Meter panel to project local STB samples to the entire market and estimate accurate local demographic viewing. We plan on building on that concept as we use STB in local ratings offerings. However, we do not have any plans for demographic targeting of specific households. We do not, and do not plan to have any capabilities for targeting of specific consumers with STB. 17
Page 1 and 2: 4A’s Set-Top Box Survey Results A
Page 3 and 4: 4A’s Set-Top Box Vendor Survey 1
Page 5 and 6: KantarMedia Jeff Boehme Chief Resea
Page 7 and 8: 8. Data Matching/Overlays Experian
Page 9 and 10: Performance As our RPD reports seco
Page 11 and 12: Kantar Media Audiences, in conjunct
Page 13 and 14: In terms of standard uses, both our
Page 15 and 16: Our RPD service can be delivered th
Page 17: Jeff Boehme Chief Research Officer
Page 21 and 22: Not at this point. National network
Page 23 and 24: We do not release the names of our
Page 25 and 26: NCS supports the integration of som
Page 27 and 28: Unique measures such as Engagement
Page 29 and 30: Household Composition o Male presen
Page 31 and 32: We are currently working with indiv
Page 33 and 34: aired in, evaluates spots for both
Page 35 and 36: Both the Acxiom and Quantcast produ
Page 37 and 38: TRA Bill Harvey Co-Founder, Vice Ch
Page 39 and 40: Household, age, gender, ethnicity,
Page 41: National network television Spot br

4A's SET TOP BOX SURVEY RESULTS - American Association of ...

Create successful ePaper yourself

Delete template?

Save as template?