4A's SET TOP BOX SURVEY RESULTS - American Association of ...

The granularity of most TV Essentials and StationView Essentials reports is at the DMA
level. We also provide heat maps at the ZIP code level, and we can produce custom
reports at the ZIP code or trading zone level.
Rentrak obtains HH level demographic data from Epsilon Targeting to report on the
following demographic characteristics:
Age Range (HHs with)
o 18–24
o 25–34
o 35–44
o 45–54
o 55–64
Race/Ethnicity
o African American
o Asian American
o Hispanic
o White
o Other
Household Income
o $0 – $19,999
o $20,000 – $29,999
o $30,000 – $39,999
o $40,000 – $49,999
o $50,000 – $74,999
o $75,000 – $99,999
o $100,000 – $124,999
o $125,000 – $149,999
o $150,000 – $174,999
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o 65+
o 18–34
o 18–44
o 25–54
o 35–64
o $175,000 – $199,999
o $200,000 – $249,999
o $75,000+
o $100,000+
o $125,000+
o $150,000+
o $200,000+
o $250,000+