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ALMARAI<br />

March 05, 2012<br />

SWOT ANALYSIS<br />

STRENGTHS<br />

1 Diversified business<br />

1 Well recognized brand<br />

1 Leading market share<br />

1 Extensive distribution coverage<br />

WEAKNESSES<br />

1 High crude oil price<br />

1 Some assets are still non profitable<br />

1 Lack of pricing flexibility<br />

1 Increase in labor cost<br />

OPPORTUNITIES<br />

1 Domestic production of the infant food<br />

1 Expanding in the poultry segment<br />

1 Expanding regionally<br />

1 Drop of the input cost<br />

THREATS<br />

1 Increasing debt level<br />

1 Intensive capital expenditure<br />

1 Competition from local and global players<br />

INITIATION OF COVERAGE EQUITY RESEARCH<br />

1 Political instability threats regional expansion<br />

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