FUND OBJECT CODE BUSINESS UNIT DIVISION ... - Moreno Valley

3 Maximize Transportation and Infrastructure Opportunities
Actions to include improving arterial streets to their ultimate configuration and
increasing the City’s regional presence at WRCOG, RCTC, etc.
4 Economic and Tax Base Development
Actions to include reviewing the current development application process;
reviewing State v. Self Imposed restrictions or impediments; using Moreno
Valley Utility as an economic development tool; and evaluating the City’s use
of incentives.
5 Enhance City Image
Actions to include the development of a Media and Communications Strategy
to include increased use of social networks, e-mail blasts, expanding
communication outreach and networking opportunities, and establishing
Council District Town hall meetings; and development of a Corridor
Beautification strategy.
Economic Development Action Plan
Through the goal setting workshop, the City Council is prepared to capitalize on the
opportunities that the dynamic changes in the real estate and housing market have
created. The City Council and staff worked together to prepare a two-year Economic
Development Action Plan to capitalize on this opportunity. The plan focuses on the
following objectives:
• Create jobs locally to address the City’s high unemployment rate
• Address the community’s jobs to housing imbalance
• Strengthen and broaden the City’s economic foundation
• Enhance City revenue generation to improve the quality of life in the community
The Economic Development action plan redirects and re-sequences capital project
funds toward interchange and arterial street projects that will enhance the City’s
economic development activity along with significantly improving access to new
shopping and commercial areas. The plan creates new circulation flow to encourage
new development in an area now targeted as a medical corridor, with the goal of
attracting additional medical and health related services between the Kaiser-Moreno
Valley Community Hospital, Riverside County Regional Medical Center and the planned
March LifeCare Facility. The improved circulation is also intended to facilitate access to
Stoneridge Towne Center, Moreno Beach Plaza and the Moreno Valley Auto Mall.
The Economic Development Action Plan also clearly shifts the City’s future growth from
housing to commercial development focused on logistics/distribution and medical/health
services that will create critically needed jobs and employment in Moreno Valley. The
recent success of Highland Fairview’s 1.8 million square foot Skechers Distribution
Center demonstrates how successful this effort can be for the City to provide the
environment to create good, living wage jobs that will help develop and strengthen the
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