Canton Observer for September 9, 1982 - Canton Public Library

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Former radio
director agrees
To the editor:
I must admit, I am surprised.
I never really thought anyone in the
community thought enough of the high
school radio station, WSDP, to criticize
it like Observer columnist Dennis
O'Connor did in his Sept. 2 column.
I also am surprised that someone out
there in the professional world of journalism
saw the station the same way as
I have for the past few months.
O'Connor is right in criticizing WSDP
for its seeming inability to serve the
Plymouth-Canton community the way
I, and many other people, know it can. I
was the news director last year and
now have graduated to become a professional
news reporter at the highlyrespected
public radio station at Eastern
Michigan University, WEMU. I'd
like to offer an insider's standpoint
about the things that go on at WSDP.
For the past 10 years, WSDP has
been striving to serve this community.
Station Coordinator Jeffery Cardinal
has been there the entire time, and, as
O'Connor says, brought respectability
and stability to the station. He has been
a good community public relations
man, and he paid his dues at the station.
Unfortunately, his general aloofness
v S i ®
/
and inability to relate to and trust most
of the student workers made him an
unpopular coordinator. The resultant
conflicts created an atmosphere of disillusionment
among many of the staff
members. Why try and change something
if you think nobody cares or will
just shoot you down?
WSDP is not a professional station,
but if an atmosphere of professionalism
and positiveness was introduced,
WSDP can learn how to serve the community
as best as it can. For as long as
anyone there remembers, there has
been a United Press International
(UPI) teletype machine at the station.
And, for as long as anyone remembers,
the only way there has been to put together
a newcast is to rip the news
copy from the machine and read it on
the air.
Appointed news director in the middle
of last school year, I was determined
to institute some changes to accommodate
our area listeners and better
cover local events and happenings.
I soon learned that most staff members
either did not care enough or did not
have the time to voluntarily rewrite
stories from the local papers or follow
up those stories or develop new stories.
Only now is the news department
being turned around, under the competent
guidance of Plymouth Canton High
School senior Tom Ford. Public meetings
now will be covered, local stories
will be followed up and local newsmakers
will be interviewed. There now is
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Thursday, September 9, 1982 O&E
an incentive for the stajff member
wishing to keep their on-air music
show: If reporters do not do their job,
they will lose their on-air si ift, which is
high priority among staff rr embers.
Never in recent memory has the station
coordinator indicated how news
should be covered — or broadcast. The
hour-long afternoon edition has been a
WSDP regular for years. Students
there hardly know or think of putting
together something more compact.
The station's format is much more
difficult to discuss. Jeff Cardinal always
has determined what the format
will be, and his reasons for the present
multi-music format are that different
types of music will attract all different
types of people.
That may seem logical, tut as O'Connor
points out, it doesn't wcrk.
First, as O'Connor says, multi-music
formats are just not appea ing. Nobody
seems to know when to tun J in for their
favorite type of music. Many of the
jazz deejays do not know the first thing
about the music they play. I know, I
was one of them. A result < f this is that
jazz is not very popular ar long our listeners.
The plain fact is that wh le other jazz
stations (like WEMU) g