profession: pilot career: actor - Jet Aviation

On top of a shelf next to the books are two small crowns from a
Viennese Opera Ball. Swarovski crystal has been used in the
crowns since 1959. Three years ago, the company also began
designing the crowns.
On the same shelf, there is a large, imperfect lump of uncut
crystal. The company displays this to point out that not only has
it mastered the art of cutting crystals, but also the art of making
them. With an effective recipe as well as mastery of the material’s
cooling requirements, Swarovski produces crystal without bubbles
or other imperfections.
Old sample boards show Swarovski’s selections from bygone
years. It is hard to capture the color and other qualities of a
crystal in a photograph, so the company would send designers
small boards with samples of different crystals mounted on them.
14 Outlook 02/2008
There are also two packets of folded paper, each containing 10
grams of crystals. Back in the days when travel to Wattens was
more difficult, these samples would be sent to designers so they
could make sure the crystals were exactly what they wanted
before placing a large order.
Crystal Worlds
A two-minute trip from the marketing building to the center of
town shows that, although travel to Wattens has become significantly
easier, the town itself remains small, with less than 8,000
inhabitants. Swarovski has about 6,000 employees there, but
this does not mean that every adult works for the company, since
not every one of its employees lives in Wattens. It is clear, however,
that the company dominates the town. A statue of company
founder Daniel Swarovski stands in the center, in front of a
school.
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