profession: pilot career: actor - Jet Aviation

Luxury Service | Premium Switzerland
Leading visitors to luxury in Switzerland
16 Outlook 02/2008
Switzerland has a large offering
of luxury goods and accommoda-
tions, as well as interesting events,
renowned schools and advanced
medical care. With Premium Swit-
zerland the country now also has
a platform designed to coordinate
these various elements and create
an all-around luxury experience.
A true luxury experience is comprehensive.
The details are just right and transitions
are seamless. In order for a visitor to have
such an experience abroad, it must be
planned by someone with both local
knowledge and an eye for quality.
Switzerland has a wide range of high-end
hotels, spas, medical facilities, education
institutions, stores and events. What was
missing, until recently, was an independent
service that could take elements of
luxury and combine them into a premium
package that met all of a client’s needs.
Recognizing the lack of such a service,
Switzerland Tourism, the Swiss national
tourism board, partnered with Premium