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Luxury Service | Premium Switzerland 01 Girard-Perregaux opened its first worldwide boutique in Gstaad 02 All surfaces of the boutique were built of the special wood wenge shops. At Bucherer jewelry shops, for example, special lounges allow for comfort and leisurely decision making. Premium Switzerland also has arrangements that allow for special treatment when shopping for top watches, such as Blancpain, Girard Perregaux and Audemars Piguet. Premium Switzerland can help clients with their banking needs. Along with general advice on the options available in Switzer- land, the service has close relationships 22 Outlook 02/2008 01 02 with Credit Suisse, swisspartners Invest- ment Network, Schroder & Co. Bank AG and Investec Trust (Switzerland) S.A. The service makes sure clients get advice they can trust. Guests sometimes want access to specific events while in Switzerland. Some of these events, such as ArtBasel, are not difficult to attend. Gaining access to other events can be much trickier. Premium Switzerland was, for example, able to get excellent seats for clients at the European Soccer Championships in Switzerland. It was not an easy task, but experience and networking paid off. Sometimes a trip or a move to Switzerland involves administrative details that can be difficult for a foreigner to understand. Pre- mium Switzerland helps here, too. If the service does not know the best way to handle an administrative issue, it can steer a client towards an expert who will know.
Premium Switzerland can, for example, help clients get residence permits when they relocate, get work permits for their staff, and deal with the legal aspects of buying a house. Whether a visit to Switzerland is for medi- cal reasons, pleasure, or the search for a place to educate one’s children, it can be smooth and up to the highest standards. One just has to ask the people who know how it’s done. 01 02 03 01 The clinic offers first class infrastructure 02 Warm personal attention for the individual has highest priority 03 The Pyramide Clinic lies close to the lake and the city centre of Zurich What is so special about a luxury private clinic? Along with extensive attention from top doctors, the clinics incorporate services and luxuries usually found in five-star hotels. As Beat Huber, CEO of Zurich’s lakefront clinic Pyramide am See points out, the clinics are also extremely discreet – no one knows you are there. Pyramide am See not only has private rooms, but also a penthouse suite for those who want more luxury or a place they can adapt to their cultural needs. About nine percent of patients are foreign, and the staff is trained in foreign languages and international cultural know-how. Each patient is assigned a guest-relations manager who contacts him or her before arrival, and looks out for the patient while he or she is in the clinic. The guest-relations manager also calls a couple of days after the patient has returned home to make sure everything has gone smoothly with the health insurance company and to see whether the patient needs any help at home. At the clinic hors d’oeuvres are served in the afternoon, staff uniforms are tailor made, and star cook and restaurateur Horst Petermann is being brought in to help redesign the food service. Pyramide is the founding member of Swiss Leading Hospitals, an organization designed to guarantee an extremely high level of medicine, service and comfort among its members. These are the places where the lines between hospital and resort are supposed to blur. Outlook 02/2008 23
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