profession: pilot career: actor - Jet Aviation

the other using these same elements to make finished crystal products such as jewelry,
fashion accessories and homeware.
Swarovski also has a few business units that grew out of technologies and products it
developed in connection with its crystal business. In 1917 the company began to
produce its own grinding and dressing tools, which became the brand Tyrolit. After
designing a pair of binoculars, the family entered the optics business in 1935, and it
launched its Swarflex unit for the production of reflective glass elements for road safety
in 1950. The company has also applied its technology for precision cutting to true
gemstones in what is now its Enlightened division.
Another business that grew out of company activities is Tyrolean Jet Services, which
was formed to put the aircraft in Swarovski’s corporate flight department to use for
charter flights. Tyrolean Jet Services has a long-standing relationship with Jet Aviation,
both for maintenance and operations. Jet Aviation began by maintaining the company’s
first Falcon 20 aircraft in 1984, and today maintains its Global Express and Citation VII
aircraft.
Crystals and design
The sale of crystal elements remains the company’s largest business, and it now
includes the Crystalized – Swarovski Elements brand, which makes those elements
available to individuals. The company units that produce finished products are divided
according to both product type and level of exclusivity. The Daniel Swarovski line out of
Paris is the company’s high-end couture division, making jewelry, handbags, accessories
and interior design objects. The Swarovski Jewelry Collection is original work for a
less extravagant budget. The company also has divisions that create lighting, including
Crystal Palace, which is dedicated to the reinvention of the chandelier as an art form.
8 Outlook 02/2008
01
02
01 Maria Callas wearing Swarovski crystal as
she sings Puccini’s Tosca
02 Marilyn Monroe singing “Happy Birthday
Mr. President” in 1962
03 Daniel Swarovski I and his three sons
03
The family company
The Swarovski company remains 100
percent family owned. There are about
60 family members who hold shares, and
a supervisory board made up of five of
these family members represents their
interests. Each business has an executive
board, and all of the boards are made up
of fourth-generation or fifth-generation
direct descendants of Daniel Swarovski I.