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profession: pilot career: actor - Jet Aviation

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03<br />

01 The Armadillo engine is tested<br />

02 Evening test firing of the<br />

Bridenstine DKNY Rocket Racer<br />

03 Crew prepping for inaugural flight<br />

04 Bridenstine DKNY Rocket<br />

Racing Team<br />

05 The Armadillo engine installed<br />

on the rocket racer<br />

Teams can make minor modifications to<br />

the avionics and aerodynamics of the air-<br />

craft, but the league wants to keep the<br />

planes very consistent at the beginning.<br />

“We want it to be more about the <strong>pilot</strong> and<br />

team strategy than the vehicle or how<br />

much money a team has,” said Whitelaw.<br />

In the future, he expects teams to be given<br />

more options to customize their aircraft.<br />

He also expects the aircraft to become<br />

stronger, safer, lighter, faster and capable<br />

of longer fuel runs and more acrobatics.<br />

He does not expect the planes to fly more<br />

than 300 miles an hour, because pushing<br />

04<br />

05<br />

speed to the extreme would make the<br />

development and testing of many parts<br />

and technologies impractical.<br />

The business<br />

In addition to its role in promoting the<br />

development of rocket technology, the<br />

league is very much a business venture.<br />

Whitelaw admires the business plan used<br />

by NASCAR and Formula 1.<br />

The brand DKNY Men has become the<br />

first major sponsor and will support the<br />

Bridenstine team, as well as serve as<br />

clothing sponsor for the whole league. The<br />

fashion company wants to promote a line<br />

of men’s suits and hopes that associating<br />

itself with Rocket Racers will boost its<br />

image with men. The league is expecting<br />

more sponsors to follow.<br />

Those interested in starting a Rocket Racer<br />

team can fill in an online form. There<br />

are questions about the level of experience<br />

of the owner, the <strong>pilot</strong>s and the team’s<br />

head of maintenance. At the end of the<br />

form, the prospective owner must also<br />

check a box about his or her available capital.<br />

Choices range from “less than $1M”<br />

to “more than $10M.” To start a team, owners<br />

must buy a $1.25 million kit from the<br />

league that includes the plane, an engine,<br />

avionics, training and the ground support<br />

equipment to refuel and move the aircraft.<br />

“It definitely takes capital to have a team,”<br />

says Marc Cumbow, owner of the Santa<br />

Fe crew. Aside from the initial fee, Cumbow<br />

has invested extensively in research<br />

and development.<br />

He is happy to see that the league has<br />

begun construction on the RRL Aerospace<br />

Business Park in his home state of New<br />

Mexico. The idea behind the business<br />

park in Las Cruces is to develop an industry<br />

cluster where teams and support companies<br />

can locate, similar to Charlotte,<br />

North Carolina for NASCAR and Indianapolis,<br />

Indiana for the Indy Racing League.<br />

The Rocket Racing League hopes this<br />

concentration of technology will benefit<br />

Outlook 02/2008<br />

27

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