profession: pilot career: actor - Jet Aviation

Making fashion sparkle
In 1892, Daniel Swarovski invented an electric machine for the
precision cutting of crystal. The crystals he created with it were
immediately successful and led to the formation of the Swarovski
company, which has used creative products, good marketing
and strong relationships with designers to keep crystals an integral
part of fashion.
The glimmering stage jewels worn by the opera singer Maria
Callas were made by the Marangoni studio in Milan. She
performed over 600 times in the jewelry, which often contained
Swarovski crystal. It is said she became so attached to the pieces
that she not only wore them on stage, but also took them every-
where with her in the trunk of her car.
When Marilyn Monroe sang “Happy Birthday” to President Ken-
nedy in 1962, she also wore Swarovski crystals. The stones were
not in jewelry, however, but rather thousands of them were handsewn
onto her skin-tight, flesh-colored gown.
Crystals made by Swarovski have been seen on stage and screen
in many forms and on many stars. Marlene Dietrich, Audrey
Hepburn, Elton John, Kylie Minogue and Madonna have used
them, and on her 2006 tour Shakira played a guitar covered with
6 Outlook 01/2008
pink crystals. The stones are regularly seen on the red carpets of
awards and events, and are also found on prominent items such
as the star on top of the Rockefeller Center Christmas tree and
the chandelier at the Metropolitan Opera House.
For most of its history, the Austrian company supplied crystals
to other businesses. The clients were usually designers of clothing,
jewelry or chandeliers who used the crystals in their original
work. Then in 1976 an employee was playing around with crystal
elements used to make chandeliers and glued them together
to make a mouse. This was the beginning of the company’s
assortment of crystal figurines.
Swarovski began to design other objects, expanding from its role
as a crystal supplier. Today the company has two major divisions:
one producing precision-cut crystal elements or components,