3rd Quarter: September 2010 - Nestlé Professional
3rd Quarter: September 2010 - Nestlé Professional
3rd Quarter: September 2010 - Nestlé Professional
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<strong>Nestlé</strong> <strong>Professional</strong> Japan: <strong>Nestlé</strong> <strong>Professional</strong> Beverage<br />
Solution at Coco's Family Restaurant by Kazuo Ohuchi & Takayoshi Imai<br />
Coco's Drink Bar.<br />
After a successful negotiation and a series of in-store<br />
tests, the NMBD (<strong>Nestlé</strong> <strong>Professional</strong> Multi Beverage<br />
Dispenser) is now in Coco's Family Restaurants.<br />
Coco's is a western-style family restaurant with 565<br />
outlets, making it the largest chain of accounts under<br />
the Zensho Group of companies. Like other family<br />
restaurants, Coco's offers customers access to a<br />
"Drink Bar" corner. For a minimal fee, one can go<br />
to the self-serve drink bar to get unlimited refills<br />
of their favourite drinks to accompany their meals.<br />
Coco's wanted their Drink Bar to evolve into a "Supper<br />
Drink Bar" and eventually into a "Premium Drink<br />
Bar" by offering R&G coffee for male customers, tea<br />
varieties for ladies and powdered beverages for kids.<br />
There was also a need to address operational issues<br />
concerning their existing dispensers from other<br />
beverage suppliers.<br />
Currently,<br />
there are 70<br />
machines<br />
installed in<br />
various Coco's<br />
branches.<br />
The <strong>Nestlé</strong> <strong>Professional</strong><br />
team presented the<br />
NMBD solution to<br />
replace 2 Ergo<br />
machines for cocoa and<br />
tea. The NMBD was<br />
developed in Japan and<br />
is one of <strong>Nestlé</strong><br />
<strong>Professional</strong>'s Beverage<br />
Solutions offered for<br />
the OOH customers. NMBD is a high quality machine<br />
with sophisticated design that dispenses a variety<br />
of hot & cold (hot over ice) drinks. It is a reliable &<br />
flexible machine that offers easy operation to<br />
customers. Perfect for FSR and QSR customers, they<br />
can instantly expand the beverage menu with high<br />
quality drinks through the NMBD.<br />
Currently, there are 70 machines installed in various<br />
Coco's branches. Consumers of these Coco's outlets<br />
have more beverage choices that include Nescafé<br />
Caramel Latte and <strong>Nestlé</strong> beverages like Strawberry<br />
Latte, and Shira-Maccha Latte. The wider menu is<br />
very attractive to all members of the family. Since<br />
installing NMBD, the customers who order the drink<br />
bar upgrade increased especially for kids.<br />
The target is to have 485 NMBD installed by March<br />
2011 with annual sales of GPS 150 mio (JPY) in<br />
2011.<br />
16 AOA <strong>Quarter</strong>ly <strong>September</strong> <strong>2010</strong>
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