3rd Quarter: September 2010 - Nestlé Professional

Nestlé Professional MYSG: New Roasters' recipes to capture
market share
Nestlé Professional taking over the role as Tesco's long term partner in
roasters marinating
by Linus Chow
Maggi Chef's Secret.
Maggi Imperial Oyster Sauce
blended with seafood.
Originally the
specialist in food and
drinks, Tesco, the
largest supermarket
chain in the United
Kingdom, opened its
first store in Malaysia
in May 2002. The
supermarket chain
then engaged Nago
Food Industries, an
established seasoning
powder manufacturer,
as its sole supplier in
Roasters marinating
in Malaysia in 2008.
This engagement
limits Nestlé
Professional's role to
just being one of the
suppliers to offer
solutions for its
promotional Roasters.
Nevertheless, Nestlé
Professional was as
committed as usual,
especially in sharing
their professional
resources, knowledge
and competencies.
Last year, working
with Nestlé
Professional's chef
Ricky, Nestlé
Professional
developed the first
recipe for Tesco's
Country Roast
Chicken using Maggi Chef's Secret. In just less than
three months after its introduction, Country Roast
Chicken was made the permanent feature in the
Tesco Roasters menu.
Going for excellence, Nestlé Professional aims high
in everything it does and constantly challenges the
status quo by introducing the Oriental and Teriyaki
Roast during the last Chinese New Year and as the
July promotion at the hypermarket.
In March 2010, Tesco's Fresh Division Director, Simon
Ng, sought Nestlé Professional's assistance to develop
a 1-step black pepper liquid marinade as the longterm
solution to improve their current modus
operandi. Constantly generating new ideas that help
its customers to grow their business competitively,
Nestlé Professional started working on Liquid Marinade
project with their Research and Development team
in Singapore on the 1-step sauce.
Meanwhile, focused on sharing its professional
resources, knowledge and competencies, Nestlé
Professional continued to secure different promotional
roasters throughout the year for Tesco. The most
recent introduction was the Curry Roast in July.
Maggi Seasoning.
By adding value to its customer's
business with solutions that satisfy
their unique needs, Nestlé Professional
will introduce more Roasters at the
hypermarket during the festive period,
i.e. Berempah Roast for Hari Raya,
Kurmah Roast for Deepavali, Mexican
Chili Roast for Christmas and Chinese
BBQ Roast to celebrate next
Chinese New Year.
Apart from these, plans are set
out to replace the current,
permanently listed, recipe for
Blackpepper and Percik Roast in
Tesco. With these replacements,
Nestlé Professional will take over
the role of Nago Food Industries
in becoming the supplier in Roasters
marinating for the hypermarket
chain.
To date, Tesco has generated RM30,000 in sales
from the new Maggi Roasters. In average, 566
Country Roast, 500 Oriental Roast and 762 Teriyaki
Glazed Roast were sold per month. These Roasts
were marinated using Maggi Chef's Secret, Maggi
Imperial Oyster Sauce and Maggi Seasoning.
24 AOA Quarterly September 2010