3rd Quarter: September 2010 - Nestlé Professional

Nestlé Professional ZAR: Milo Cold served in NuMetro
Cinemas
by Mandisa Bohlela
Nestlé Professional
partnered with Nu Metro on
the Milo Cold Score and Win
Promotion at 14 NuMetro
3D Cinemas across South
Africa during the 2010 South
African FIFA World Cup. The
promotion took place from
18 June to 11 July 2010.
The purpose of the
promotion was to increase
awareness of Milo Cold
which is now available in
the EZ Care cold beverage
dispenser.
The promotion was a huge
success where people were
reported to have said: "Milo
is tasty and delicious..."
"Milo prizes are great".
Milo Cold POP. Participants stood a chance
to win great Milo prizes; all
they had to do was to purchase a Milo Cold and play
the game - kick the ball into the net - in order to
win cool Milo prizes such as Milo water bottles, Milo
t-shirts and Milk soccer balls. Participants who missed
the goal did not go home empty handed; they
received South African stick-on tattoos.
Although it
was the middle of
the South African
winter, 10,940 Cups
of Milo Cold were
consumed during
the promotional
period.
The promotion was well received by the public and
proved to be loads of fun for everyone who took
part.
Although it was the middle of the South African
winter, 10,940 Cups of Milo Cold were consumed
during the promotional period.
All you need to do is score to win.
38 AOA Quarterly September 2010