3rd Quarter: September 2010 - Nestlé Professional

Nestlé Professional MYSG: Nestlé Professional Singapore
highlights new Sjora and Milano launches in "Health &
You 2010"!
by Jazzy Javier
Health & You 2010 - A line forming for the Sjora
sampling.
"Health & You" is a company-wide event that allows
Nestlé Singapore to engage directly with endconsumers
and stakeholders on key Nutrition, Health
and Wellness platforms. Already in its second year,
"Health & You 2010" once more brought in the crowds
and served as a fantastic opportunity to talk to
consumers and customers about the two latest
innovations from NPSG, Sjora and Milano Black.
In the NP event space, the concept was to create 2
distinct sections dedicated to each brand but still
allow visitors room to easily walk-through each
section. To bring the brands' personality to life, in
the Sjora section, the concept was to create a "beach"
atmosphere, complete with parasols and deck chairs.
Consumers had fun with the games the emcee
facilitated, and they also got to try Sjora and its
different concoctions!
For Milano Black, being a premium brand, the idea
was to create a "café-lounge" type of feel. The use
of black, polished tones and pin-lights helped reinforce
the brand's equity as a sophisticated offering and
having a barista on-site to conduct coffee-art also
helped show customers the convenience Milano Black
brings.
Overall, the feedback from both consumers and
operators was very positive. Not only was NPSG able
to bring out the personality of the brands, but the
consumers were also able to try the products first
hand, as well as appreciate the NHW dimension of
juices and coffee.
In addition, on the trade day, a Maggi display and
food demo was also conducted where some of the
"healthier choice" products like Chef's Secret were
also in the forefront, thereby rounding off the entire
food and beverage offering of NPSG!
Health & You 2010 - Sjora Beach section.
26 AOA Quarterly September 2010