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J O U R N A L O F L A S E R D E N T I S T R Y | 2 011 V O L . 19 , N O . 3<br />

256<br />

E X E C U T I V E D I R E C TO R ’ S M E S S A G E<br />

ALD – A History <strong>of</strong> Values<br />

Gail S. Siminovsky, CAE, Executive Director<br />

J <strong>Laser</strong> Dent 2011;19(3):256-257<br />

As we begin 2012, my sights are set<br />

12 months from now when we will<br />

be commemorating the <strong>Academy</strong> <strong>of</strong><br />

<strong>Laser</strong> <strong>Dentistry</strong>’s 20th Anniversary<br />

during our 2013 Annual Conference<br />

and Exhibition. As I think about<br />

how we will celebrate, I pause to<br />

reflect upon ALD’s journey as an<br />

organization over the years under<br />

the leadership <strong>of</strong> our past and<br />

current Boards <strong>of</strong> Directors, and<br />

through my own tenure as<br />

Executive Director and the guidance<br />

<strong>of</strong> my predecessors.<br />

Our organizational values firmly<br />

set the role <strong>of</strong> the <strong>Academy</strong> <strong>of</strong><br />

<strong>Laser</strong> <strong>Dentistry</strong> to serve dentistry<br />

as the pr<strong>of</strong>essional standardsetting<br />

society that we are. These<br />

values are the basis <strong>of</strong> our work<br />

with state regulatory agencies,<br />

dental associations, dental schools,<br />

the pr<strong>of</strong>essional community, and<br />

our members.<br />

Back in August 2002, ALD’s core<br />

Siminovsky<br />

values were set to guide our future<br />

direction and policymaking. With<br />

the help <strong>of</strong> the many voices <strong>of</strong> our<br />

constituents, we identified a beginning<br />

set <strong>of</strong> core values:<br />

1. Care<br />

2. Pr<strong>of</strong>essional Happiness<br />

3. Pr<strong>of</strong>essional Community<br />

4. Dental Family<br />

5. Research and Education, and<br />

6. Pr<strong>of</strong>essional Values. 1-2<br />

In 2004 during the development<br />

<strong>of</strong> the <strong>Academy</strong>’s 2005-2010<br />

Strategic Plan, key leaders <strong>of</strong> our<br />

organization summarized those six<br />

values into three general values:<br />

Integrity, Innovation, and<br />

Pr<strong>of</strong>essional Community.<br />

In 2010 our leadership developed<br />

our current 2010-2013<br />

Strategic Plan that we named<br />

‘Governing in Uncertain Times.’ In<br />

it we address the changing needs <strong>of</strong><br />

pr<strong>of</strong>essional environment, changes<br />

within our own leadership, and<br />

THE ACADEMY OF LASER DENTISTRY<br />

Core Values<br />

ALD is committed to the organizational values <strong>of</strong>:<br />

Integrity:<br />

Being trustworthy and reliable; transparent and accountable;<br />

objective and impartial<br />

Innovation:<br />

Being a knowledgeable and competent authority open to<br />

new ideas; actively and courageously leading the evolution<br />

<strong>of</strong> the body <strong>of</strong> knowledge<br />

Pr<strong>of</strong>essional Community:<br />

Being an inclusive forum for dialogue among a variety <strong>of</strong><br />

interests and perspectives; supporting and encouraging<br />

continuous participation in pr<strong>of</strong>essional development<br />

Gail S. Siminovsky, CAE, Executive Director<br />

your needs as members, all the<br />

while upholding our 3 general<br />

values <strong>of</strong> Integrity, Innovation, and<br />

Pr<strong>of</strong>essional Community.<br />

Our <strong>Academy</strong>’s values are essential<br />

to our being. They help us to<br />

achieve our mission and organizational<br />

purpose, provide<br />

fundamental policies, and determine<br />

our future direction. They are<br />

central to developing and fulfilling<br />

our strategic plans. 3 These core<br />

values are an integral part <strong>of</strong> who<br />

we are as an organization and<br />

remain so as we begin planning our<br />

20th Anniversary celebrations.<br />

As any organization evolves and<br />

grows and matures, many changes<br />

occur. Our biggest challenges<br />

include addressing strategies to<br />

fulfill our mission, vision, and goals<br />

while keeping our core values everpresent.<br />

Revisiting programs,<br />

sun-setting what may no longer<br />

work well, and developing new<br />

ways to achieve our mission is challenging,<br />

to say the least. It is part<br />

<strong>of</strong> every organization’s life cycle. As<br />

the economy has changed, ALD’s<br />

financial position has changed, and<br />

the years since 2009 have been<br />

challenging for our small organization.<br />

Our current strengthening<br />

financial standing has not come<br />

without sacrifice. It’s tough to<br />

make tough decisions, especially<br />

under such circumstances. Evolving<br />

and addressing needed change is<br />

courageous and hard to do well.<br />

The real success is in adapting and<br />

navigating through the difficult<br />

times to brighter times. As is the<br />

case with most organizations, not<br />

everyone always agrees. Different<br />

opinions are voiced. Building

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