AUK 2011 - 2012 Academic Calendar - American University in Kosovo

7 Course Catalog
Course descriptions are listed in order by course number.
+ denotes a special topics course; course numbers may appear more than once.
ADVERTISING PRINCIPLES
Course Number: 0681 263
Credit Hours: 4
Description: Social, economic and mass communication aspects of advertising with
special emphasis on the role of advertising in the marketing mix. Special topics
include agency/client relationship, radio and TV ratings, history of advertising, the
creative process and psycho-graphics.
APPLIED ECONOMETRICS
Course Number: 0511 457
Credit Hours: 4
Description: Provides students in the economics program with an opportunity to
develop their skills in applied regression analysis. Covers the various regression
models, estimation techniques, data preparation and transformation, and the
interpretation of regression results. Particular emphasis on the dangers of misuse of
regression techniques. Part of the economics concentration and minor.
ARTS OF EXPRESSION
Course Number: 0504 319
Credit Hours: 4
Description: The course emphasizes writing practices within or across disciplines,
recognizing the role writing plays in the formation of knowledge and the framing of
academic specializations. This course highlights the processes and practices of
written expression and the production of research, whether in the sciences or the arts
or the humanities. Faculty design specific approaches to the study of the literature of
a discipline, field, or program. Students have the opportunity to develop a critical
understanding of important conversations within a particular area of study. How a
field or discipline is located within a larger culturally-diverse context is also
highlighted. Depending on the focus of the instructor, the course will engage one or
more modes of disciplinary expression(s) such as films, written texts, photographs
and other images, oral history, and ethnography.
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