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Case study – product<br />

Fortnum & Mason Handmade<br />

An Exhibition of British Craft – Spring/Summer 2010<br />

Fortnum & Mason has always prided itself on<br />

supporting small artisanal producers who lavish love<br />

and care on everything they make. Whether a handraised<br />

pork-pie from Lincolnshire, some lovingly<br />

stirred chutney from Wiltshire or honey from the<br />

bees on our very own roof, everything Fortnum’s<br />

sells is the very best of its kind.<br />

So an exhibition of joyous handmade pieces, each<br />

with a story of its own to tell, fits in perfectly with all<br />

that Fortnum’s stands for. Here under one roof can<br />

be seen (and bought) some of the most inspirational,<br />

creative work currently being made by crafts people<br />

today. Each is linked to the pleasures of food and table.<br />

Some cost just a few pounds, some a great deal but all<br />

lift the spirits and bring a smile to the face.<br />

In a world that is currently very troubled, where<br />

everywhere people are reassessing where true value<br />

lies, an exhibition like this is a wonderful reaffirmation<br />

of the value of creative innovation. Here before<br />

our eyes we can see why the connection between<br />

creator and object matter, why it lies at the heart of<br />

real quality.<br />

In a world where many of us already have too many<br />

things, we are looking for pieces that have meaning.<br />

We want things that are truly special, that have not<br />

been churned out in their hundreds at the cheapest<br />

possible price. We need to have our hearts stirred.<br />

18<br />

Here we find that. Each piece is singular. Whether it<br />

is Chris Keenan’s exquisite Celadon Tea Set (whose<br />

heart wouldn’t lift at being served tea from that lovely<br />

teapot?), Sian Matthews’ delicate silver “doilies”, Anna<br />

Barlow’s funky Ice Cream Cones or Kenny Menczer’s<br />

beautiful wood sculptures, each with a strong and<br />

personal statement to make.<br />

There are some 500 hand-crafted pieces made by<br />

over 500 different British craftsmen and women<br />

and it is wonderful to see that these skills, whether<br />

of silversmithing, woodturning, glass-blowing or<br />

pot-throwing, are still alive and more then well. It is<br />

inspiring to see the teapot, the place, the place mat,<br />

the glass, the bowl being endlessly re-invented, their<br />

forms and shapes refreshed. It is lovely to find that<br />

wit and humour can turn what could be mundane,<br />

everyday things into objects of great beauty that one<br />

longs to own.<br />

What I particularly love about this exhibition is that it<br />

celebrates true quality and the value of craftsmanship,<br />

I like too that it invites one to ponder on the perennial<br />

delights of food and dining and why they matter, an<br />

underlying Fortnum’s proposition. Here we can all<br />

find some lovely pieces, several at very affordable<br />

prices, any of which would enliven and enrich the daily<br />

ritual of the dinner table. We all need to celebrate<br />

more with friends, family and lovers and these pieces<br />

make one long to do so.<br />

Lucia van der Post

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