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Case study – product<br />
Fortnum & Mason Handmade<br />
An Exhibition of British Craft – Spring/Summer 2010<br />
Fortnum & Mason has always prided itself on<br />
supporting small artisanal producers who lavish love<br />
and care on everything they make. Whether a handraised<br />
pork-pie from Lincolnshire, some lovingly<br />
stirred chutney from Wiltshire or honey from the<br />
bees on our very own roof, everything Fortnum’s<br />
sells is the very best of its kind.<br />
So an exhibition of joyous handmade pieces, each<br />
with a story of its own to tell, fits in perfectly with all<br />
that Fortnum’s stands for. Here under one roof can<br />
be seen (and bought) some of the most inspirational,<br />
creative work currently being made by crafts people<br />
today. Each is linked to the pleasures of food and table.<br />
Some cost just a few pounds, some a great deal but all<br />
lift the spirits and bring a smile to the face.<br />
In a world that is currently very troubled, where<br />
everywhere people are reassessing where true value<br />
lies, an exhibition like this is a wonderful reaffirmation<br />
of the value of creative innovation. Here before<br />
our eyes we can see why the connection between<br />
creator and object matter, why it lies at the heart of<br />
real quality.<br />
In a world where many of us already have too many<br />
things, we are looking for pieces that have meaning.<br />
We want things that are truly special, that have not<br />
been churned out in their hundreds at the cheapest<br />
possible price. We need to have our hearts stirred.<br />
18<br />
Here we find that. Each piece is singular. Whether it<br />
is Chris Keenan’s exquisite Celadon Tea Set (whose<br />
heart wouldn’t lift at being served tea from that lovely<br />
teapot?), Sian Matthews’ delicate silver “doilies”, Anna<br />
Barlow’s funky Ice Cream Cones or Kenny Menczer’s<br />
beautiful wood sculptures, each with a strong and<br />
personal statement to make.<br />
There are some 500 hand-crafted pieces made by<br />
over 500 different British craftsmen and women<br />
and it is wonderful to see that these skills, whether<br />
of silversmithing, woodturning, glass-blowing or<br />
pot-throwing, are still alive and more then well. It is<br />
inspiring to see the teapot, the place, the place mat,<br />
the glass, the bowl being endlessly re-invented, their<br />
forms and shapes refreshed. It is lovely to find that<br />
wit and humour can turn what could be mundane,<br />
everyday things into objects of great beauty that one<br />
longs to own.<br />
What I particularly love about this exhibition is that it<br />
celebrates true quality and the value of craftsmanship,<br />
I like too that it invites one to ponder on the perennial<br />
delights of food and dining and why they matter, an<br />
underlying Fortnum’s proposition. Here we can all<br />
find some lovely pieces, several at very affordable<br />
prices, any of which would enliven and enrich the daily<br />
ritual of the dinner table. We all need to celebrate<br />
more with friends, family and lovers and these pieces<br />
make one long to do so.<br />
Lucia van der Post