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3. Fashion and Home Buying Pillars
Fortnum & Mason is predominantly known for being a food retailer but we take great pride in selling premium quality fashion
and home goods as well. In order to maintain our high standards the following principles are vigorously maintained:
• Quality – We provide our customers with luxury products by ensuring that we use only the best materials and production
methods. We work with the most skilled producers and always try to promote traditional and artisan methods of
production. We are working with our direct suppliers to apply quality control procedures and standards of traceability to
ensure the product quality is maintained to an agreed specification.
• Englishness – Across everything Fortnum & Mason is and does runs its English character. The company is a fusion of
eclectic influences.We provide our customers with a range of products sourced from England, before working with artisan,
exclusive and distinctive suppliers from across the globe.
• Seasonality – We aim to provide our customers with a seasonal range of products to reflect the fashion seasons and
fashion trends. We develop products for the major English celebrations, English traditions and the leisure activities of our
customers. This philosophy extends to the home departments in addition to fashion lines.
• Ethical and Environmental – We assess both the brand and the product against our CSR policy, taking information of
relevance and pertinence from our suppliers’ CSR questionnaires, audits and specifications.
We are working with our direct suppliers to ensure their commitment to best practice on all issues, such as protecting the
environment, animals, child labour and renewable resourcing, to deliver ethical quality goods.
We do not subscribe to any one manufacturing policy; we promote practices where tradition and time are respected. It is
our aim to promote and implement progressive sustainable practices across the fashion design, sourcing and manufacturing
supply chain.
We have introduced quality assurance procedure, alongside a product traceability programme to aid best practice.
Home & Beauty –These products are more difficult to track,
but we work closely with our suppliers to ensure that none
of the animal species, fauna or flora is from endangered
species. Fortnum & Mason works to the guidance and
recommendations of C.I.T.I.E.S (Convention on International
Trade in Endangered Species) to ensure that international
trade in specimens of wild animals and plants do not threaten
their survival.
Skins – We strive to use skins from sustainable sources and
do not support the rearing of animals for the sole purpose
of using their skin. We acknowledge animal welfare concerns
surrounding the capture and killing of wild animals such as
snakes, crocodiles and other reptiles. We do not promote the
use of endangered or threatened species and use C.I.T.I.E.S
and REDLIST data as guidelines for these practices.
Hair & Horn – We promote the use of hair and horn from
sustainable sources that are a by product of the animal rather
than its sole purpose. We are supported by, and refer to, our
Health and Veterinary Certificates and Supplier Declaration
Articles for advice.
Cotton – We will support the growth of organic cotton and
wool, which ensures they are 100% naturally grown without
chemicals or the use of genetically modified seeds.We have
produced an allergen policy to which we refer to promote
the use of fibre production processes that reduce the risk of
an allergic reaction.
Leather – We strive to use leather that is a by product of
an animal’s life, taken from sustainable sources. We support
the use of non-toxic varnishes and glues being used in the
production of leather products.
Silk/Fibre – We aim to promote the use of alternative fibres,
including silk and hemp, which reduce the fashion industry’s
reliance on chemicals and any consequential allergy reactions.
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Feathers – We strive to support resources that are a by
product or natural occurrence of life from sustainable stocks.
We do not support the use of endangered species or
gratuitous practices.
Wood, Card, Paper – Forest Stewardship Council (FSC)
certification is an increasingly important part of social
and environmental standards in the market place. It is our
practice to support and encourage suppliers to have FSC
accreditation. We promote the use of recycled card and
paper products.
Animal Testing – We believe in improving the quality
of human and animal life while taking responsibility for
respecting the animals that support the research and for
treating those animals humanely. We believe that research
using animals should be well regulated. We support testing
laws and regulations (Animals [Scientific Procedures] Act
1986) that recognise animal life as valuable and the value of
human life in animal testing.
Craftsmanship – We support traditional craftsmanship of
highly skilled and artisan suppliers, which allows us to offer
exclusive and bespoke products.
Processing – We have a Food Technologist specifically
trained in Animal Welfare. We aim to have all manufacturers
inspected and compliant with EU accreditation. It is our
priority that the factories are traditional and as close to the
product source as viably possible. Above all our philosophy is
that all animals are treated with respect.
Discovery – Fortnum & Mason built its reputation on
innovation and we will always continue to search for the
best and the most original products.We strive to be first to
market and take pride in showcasing new and imaginative
producers. We take advantage of the rich history of the
business and encourage the promotion of classic trends.
We are always prepared to develop or find products for
adventurous consumers.