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Case study – product
Fortnum & Mason Coffee
Fortnum’s endeavours to establish direct, long term
relationships with our coffee partners to ensure both
the economic sustainability for the producer and to
encourage quality improvement and re-investment on
the farms and in the local communities that they support.
In 2010 Fortnum’s has already signed new contracts
with coffee producers in India, Brazil, Colombia and
Kenya in order to guarantee such mutually beneficial
relationships and to pay fair price premiums for the pick
of the harvest.
Not only is the quality of the coffee of paramount
importance, but Fortnum’s will only source coffee
from producers or producer groups where there is
transparent and documented commitment to the
continual improvement of social and environmental
conditions on the coffee farms and estates.
As a key example, Fortnum’s has been developing a
relationship with the Blackburn Estate in Oldeani,
Tanzania which included an appraisal visit to the farm
in 2008. Here, fair treatment of the farm workers is
a fundamental aspect. One notable difference to the
majority of coffee farms is that the coffee pickers on
this estate are paid a just wage for picking a maximum
Case study – product
RHS Tatton Park
In 2010 Fortnum & Mason formed a new company, Fortnum & Mason Events, in a joint venture with Do & Co.
We were delighted to win out first contract with the RHS for the flower show at Tatton Park. We aimed to
produce an excellent standard of hospitality, sourcing poultry, pork, lamb, cheese and other products locally and
from the Tatton Park estate itself.
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amount of coffee in a day. This ensures that the pickers
are encouraged to pick only the highest quality ripe
cherries from the plant. Many pickers around the world
are only paid according to the volumes of coffee they
are able to pick, regardless of quality.
In terms of environmental protection and habitat
conservation, wildlife corridors are maintained (the
farm is located beside the important Ngorongoro
Conservation Area, home to elephants and water
buffalo) and projects in the past year have involved
the construction of new water reservoirs to further
catch the vital water resources and developing plans to
eliminate the use of pesticides and fungicides (to enable
the farm to grow certified organic coffee).