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Fish – We aim to stock only cold water fish from around<br />

the British Isles and for our stock to conform to the Marine<br />

Conservation Society guidelines for fish to eat and fish<br />

to avoid. We are a traditional retailer with a long history<br />

of selling traditional products such as smoked salmon.<br />

We recognise that some species may be considered to<br />

be ‘at risk’, however, we endeavour to source such species<br />

from the most sustainable and environmentally sound<br />

fisheries/farms. We aim to actively manage our range to<br />

limit and/or provide alternatives to such species. We also<br />

aim to educate and diversify our customers’ taste in order<br />

to take demand away from vulnerable species.<br />

Three major factors will be considered during our buying<br />

decision for fish<br />

• Capture area/stock – only buy where fish level is<br />

deemed sustainable<br />

• Fishing method - wild and farmed fish.All farmed fish to<br />

be sourced from accredited fisheries (Soil Association<br />

or RSPCA Freedom Food)<br />

• Breeding season – will not source fish during the species<br />

breeding season<br />

We buy individual wild salmon caught off the North East<br />

of England, Scotland and in English rivers. Salmon fishing<br />

by named licensed fishermen, using nets and putches, yields<br />

naturally reared fish which are healthy, lean and better<br />

flavoured than intensively reared farmed fish. Fish farms are<br />

carefully chosen for their choice of diet, stocking density and<br />

tidal waters. We allow customers to choose between wild,<br />

farmed and organic farmed in both fresh and smoked salmon.<br />

Caviar is another traditional product we have sold for many<br />

years. We abide by the recent 5 year ban on quotas for<br />

Wild Caviar imposed by CITES and DEFRA. However,<br />

we will continue to sell the small quantity of wild caviar<br />

stock we have left. We have many farmed caviar alternatives<br />

including organically farmed caviar, to offer choice to all our<br />

customers. All our caviar carries full CITES accreditation<br />

stating where the caviar is from and giving us full traceability.<br />

Our pricing policy reflects the increased availability of farmed<br />

caviar, and the exclusivity of wild caviar. Our suppliers use<br />

all the sturgeon by product in further processing.<br />

8<br />

Beef – We only buy beef from farms that we feel have<br />

a deep respect for the breeding of steers in a stress free<br />

manner. The stewardship of the land on which these animals<br />

graze is of the utmost importance as we believe it directly<br />

affects the welfare and taste of the final product.<br />

Rather than using only the primal cuts, we strive to use as<br />

much of the carcass as possible through the supply chain<br />

within our business.<br />

We only stock veal that is English, free range, rosé and organic.<br />

Pork – We aim to buy extensively reared pigs that comply<br />

with UK Animal Welfare guidelines that are over and<br />

above the EU legal standards. We are also working toward<br />

ensuring that any processed product from our continental<br />

suppliers complies with UK standards of Animal Welfare.<br />

Lamb – We only source rare breed, extensively reared<br />

lambs/sheep that have been bred specifically for their<br />

flavour, we buy rare breed when possible.<br />

Poultry – We never buy from intensively reared farms.<br />

We always ensure that we buy from free-range farms.<br />

We are working toward using free-range eggs in all products<br />

made using egg.<br />

Wherever possible we buy game from named shoots/<br />

estates, preferably from wild game shoots with strong<br />

conservation policies.

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