Very few make it to blue - Makro

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VERY FEW MAKE IT TO BLUE JOHNNIE WALKER ® BLUE LABEL . RARE CHARACTER. EPIC ACHIEVEMENT. Every great journey, every grand vision, every epic achievement. They all start somewhere. For JOHNNIE WALKER ® BLUE LABEL it started in 1867 with Alexander Walker. 1867. This was an age that would change the world beyond recognition, an era that would see epic achievements in the fields of commerce, architecture, philanthropy, engineering and banking. And, in this time of epic achievement, Alexander Walker was honing the blending skills that had been passed down from his father, John Walker, whose name is synonymous with Scotch Whisky itself. John Walker was just 15 years old when he first opened a shop in Ayrshire in 1820 and began to trade in teas and spices from the New World, developing his talent in the subtle art of blending. It wasn’t long before he applied his skills to whisky. John, and later his sons, harnessed whisky flavours from the four corners of Scotland, marrying sweetness and smoke to produce deep, characterful blends. John’s son, Alexander, was like his father in many ways – determined, visionary and driven – but to an even greater extent. He searched for layered flavours and subtle notes that culminated in his 1867 Old Highland Whisky. A rare blend of such crafting and flavour, it became known as a definitive statement in whisky excellence. Alexander’s entrepreneurial vision knew no bounds. His Old Highland Whisky travelled to the four corners of the world, winning awards for excellence in Sydney, Jamaica, Paris and Brisbane. And, in his quest, he continued to break new ground. He created the four-cornered, square bottle so that it could be packed and shipped more easily. He slanted the label to precisely 24 degrees, making the JOHNNIE WALKER ® brand instantly recognisable. The design, as well as the whisky, became iconic and desirable and by 1920 JOHNNIE WALKER ® whiskies were sold in more than 120 countries. Today’s JOHNNIE WALKER ® BLUE LABEL is the commemoration of Alexander Walker’s remarkable Old Highland Whisky, demonstrating the same commitment to flavour and the blender’s art. JOHNNIE WALKER ® BLUE LABEL is an epic achievement for the modern era, enjoyed by those who share its founder’s commitment to excellence. To celebrate epic achievements of past and present a new look for this iconic luxury bottle has been launched. The new JOHNNIE WALKER ® BLUE LABEL bottle is a celebration of the original 19th century design with its square shape, bluetinted glass and thick glass base. This peerless blend is a perfect combination of heritage and modernity; a beautifully crafted Scotch Whisky, showcased in a striking, contemporary bottle. JOHNNIE WALKER ® BLUE LABEL reflects the Walker family’s belief that neither whisky age alone, nor whisky from a single location, is enough to create an unrivalled masterpiece. For more information visit www.facebook.com/ johnniewalkersouthafrica Not for Sale to Persons Under the Age of 18. Drink Responsibly.
Not for Sale to Persons Under the Age of 18. Drink Responsibly. 22405
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Page 20 and 21: TEN Whiskies to try Before you die
Page 22 and 23: 6 7 8 9 George T Stagg 16 Year Old
Page 24: How to Taste Whisky Whisky, like wi
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Page 29 and 30: Johnnie Walker Double Black By: By
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Page 33 and 34: most strongly flavored of all scotc
Page 35 and 36: November 2011 WHISKY EDITION 31
Page 37 and 38: DAVE HUGHES Dave is a distiller by
Page 39 and 40: & MALTS JAMESON Rarest Vintage Rese
Page 41 and 42: its own attraction which is passed
Page 43 and 44: A Whisky for Today www.smokehead.co
Page 45 and 46: Fast facts THE BALVENIE • The Bal
Page 48 and 49: Which foods pair best with whisky?
Page 50 and 51: Whisky’s Perfect Match Here is wh
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Brie & pear soup { } According to R
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Whisky and chilli tiger prawns { }
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Tuna tartare on avo cream ingredien
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Lamb Cutlets with Coff ee-Chocolate
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Honey & Whisky ice-cream SERVES 4 i
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Cocktails Old Fashioned Black Ship
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Cocktails Mint Julep 81 Old Fashion
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How the Sazerac Came to be the Only
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Jim Beam® Kentucky Straight Bourbo
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Smokey Haze on Summer days By: Stua
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Glossary of tasting terms Austere:
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Whisky aroma wheel November 2011 WH
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Very few make it to blue - Makro

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