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Music Preference 1 - Brent Hugh's personal and business web pages

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Questions<br />

<strong>Music</strong> <strong>Preference</strong> 37<br />

Question 1: Does presentation of musical information by a recital performer, immediately prior<br />

to performance of a particular music selection, change music preference ratings of audience<br />

Method<br />

members for that selection?<br />

Data from all five groups (LE, UE, MS, HS, <strong>and</strong> RA) were combined in a latin square to<br />

compare the effects of treatments ID <strong>and</strong> N. As explained previously (see Experimental Design),<br />

for three of the groups (LE, UE, MS) three treatments were used (N, ID, <strong>and</strong> IP). Since Question<br />

1 was designed to investigate the effects of treatments N <strong>and</strong> ID only, the data relating to<br />

treatment IP were simply omitted (see Table 7).<br />

Results<br />

The data were evaluated with the paired t-test. Mean rating on the five-point Likert scale for<br />

treatment ID (M = 4.08, SD = .92) was significantly higher than for treatment N (M = 3.99, SD =<br />

.93), t(680) = 1.96, p < .01.<br />

Discussion<br />

Spoken informational presentations by the performer (treatment ID) significantly increase<br />

musical preference ratings above simply performing the music with no introduction (treatment<br />

N). This difference in preference ratings seems quite small: the difference of 0.09 is 2.3% of the<br />

possible range in ratings, 1-5.<br />

How does the difference in ratings due to different treatments compare in size to differences<br />

in ratings stemming from performances of works by different composers? The mean rating from<br />

group RA for the Cappriccio is 3.95 (SD = 0.93), for the Fantasy is 4.23 (SD = 0.94), for<br />

Funérailles 4.28 (SD = 0.95), <strong>and</strong> for Carnaval 4.28 (SD = 1.07). This gives differences in

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