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Music Preference 1 - Brent Hugh's personal and business web pages

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Table 17<br />

<strong>Music</strong> <strong>Preference</strong> 71<br />

Interaction of Attitude Towards Information Presentations <strong>and</strong> Strength of <strong>Music</strong> <strong>Preference</strong> in<br />

Group RA<br />

Negative attitude<br />

toward informational<br />

presentations<br />

Strength of music<br />

preference<br />

Result of<br />

negative attitude <strong>and</strong><br />

preference strength<br />

Group RA1<br />

(age 6-20)<br />

Feeling that they<br />

are too long<br />

Group RA2<br />

(age 21-40)<br />

Slight feeling<br />

that they are too<br />

long<br />

Very open Moderately<br />

open<br />

Increase in<br />

preference<br />

ratings<br />

Increase in<br />

preference<br />

ratings<br />

Group RA3<br />

(age 41-60)<br />

Feeling that they<br />

are too long<br />

Group RA4<br />

(age 61-80)<br />

No strong<br />

feeling<br />

Moderately set Very set<br />

Decrease in<br />

preference<br />

ratings<br />

No effect on<br />

preference<br />

ratings<br />

Note. Strength of music preference is based on the aging stability model for group RA. Negative<br />

attitude towards informational presentation is based on the proportion of audience members who<br />

felt informational presentations were too long or too detailed (see Table 16). Combining the<br />

effects of negative attitude <strong>and</strong> preference strength suggests a net effect on preference ratings<br />

similar to that found in Figure 2. RA1 felt that the presentations were too long but, because<br />

music preferences are so malleable at that age, still found the presentations to have a net positive<br />

influence. RA2 had only a slight feeling that the presentations are too long <strong>and</strong>, since music<br />

preferences at this age are still moderately malleable, the presentations had a net positive effect.<br />

RA3 felt that the presentations were too long <strong>and</strong>, since music preferences are quite set at this<br />

age, this negative impression of the presentations became the controlling effect, causing a net<br />

negative effect on preference ratings. RA4 had no strong negative feeling about the presentations<br />

<strong>and</strong>, because their music preferences are strongly set, the net effect on their preference ratings is<br />

negligible. Unfortunately, this explanation of the results is contradicted by the proportion of each<br />

group who indicated that the discussions increased their enjoyment of the concert (see Table 16).

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