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Music Preference 1 - Brent Hugh's personal and business web pages

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<strong>Music</strong> <strong>Preference</strong> 39<br />

"Performer was very personable & displayed an interest not only in the music but also in the<br />

stories behind the music, which interested me."<br />

"The background information made the pieces more interesting & enjoyable."<br />

Question 2: Do presentations that involve audience members actively affect music preference<br />

Method<br />

ratings differently than presentations to which audience members listen passively?<br />

In three groups LE, UE, <strong>and</strong> MS, trials were arranged so that a comparison could be made<br />

among treatments ID (introduction by discussion), IP (introduction by a short dramatic play<br />

involving audience members), <strong>and</strong> N (no treatment). The same basic information was presented<br />

in both treatments ID <strong>and</strong> IP; however, method IP was designed to involve audience members<br />

actively <strong>and</strong> to present information through vision <strong>and</strong> action as well as through words.<br />

Results<br />

Repertoire receiving treatment N received the lowest preference rating (M = 3.83, SD =<br />

1.05). Treatment ID was associated with a higher preference rating (M = 3.98, SD = .97) <strong>and</strong><br />

Treatment IP with a yet higher rating (M = 4.04, SD = 1.02; see Table 8).<br />

Analyzing treatments N, ID, <strong>and</strong> IP using repeated measures ANOVA with planned<br />

orthogonal contrasts (contrasts N vs. ID-IP <strong>and</strong> ID vs IP) showed that there was a significant<br />

difference between N <strong>and</strong> ID-IP (see Table 8; Table 9; Farmen, 1998b). However, the analysis<br />

also showed that the difference between ID (introduction by discussion) <strong>and</strong> IP (introduction by<br />

use of a play) was non-significant (p > .40).<br />

The lower elementary (LE) <strong>and</strong> middle school (MS) groups showed an increase in<br />

preference ratings when comparing treatments N <strong>and</strong> ID, <strong>and</strong> a further increase in preference<br />

ratings for treatment IP. However, the upper elementary (UE) group showed a large increase in

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