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Music Preference 1 - Brent Hugh's personal and business web pages

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School audiences.<br />

<strong>Music</strong> <strong>Preference</strong> 43<br />

The responses from the school groups (LE, UE, MS, <strong>and</strong> HS) were analyzed by age.<br />

Treatment ID increased mean preference ratings of younger students more than those of older<br />

students (see Table 13 <strong>and</strong> Figure 3). However, analysis of the school group data using repeated<br />

measures ANOVA with two-way interaction indicates the age differences among the school<br />

groups do not rise to the level of significance (see Table 12).<br />

Discussion<br />

Recital Audiences. The results support the aging stability model of attitude change for the<br />

type of music preference measured in this study <strong>and</strong> for the recital audiences (group RA). <strong>Music</strong><br />

preference attitudes seem to be more amenable to change for younger subjects <strong>and</strong>, with age,<br />

attitudes become gradually more hardened <strong>and</strong> difficult to influence.<br />

This finding is in contrast to finding of previous research, which suggested that the<br />

impressionable years model of music preference holds in all areas of musical preference. The<br />

impressionable years model clearly does not hold for group RA: Audience members age 21-40<br />

are not set in their preferences; their preference rating rose by 0.26 (6.5%) as a result of the<br />

treatment, which is greater than the mean rise in preference ratings for the community concert<br />

audience as a whole <strong>and</strong> greater than the mean rise in preference ratings for the school groups as<br />

a whole.<br />

The negative response of group RA3 (age 41-60) to treatment ID is perhaps due to the<br />

change the treatment introduces to the usual routine of recitals, which normally include music<br />

only <strong>and</strong> no discussion. This age group may be socialized to expect a kind of classical music<br />

recital that includes music only <strong>and</strong> no other interaction of the audience with the performer <strong>and</strong><br />

may have rather set attitudes about this format. Interestingly, though, data from free-response

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