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ABI-ONE ghc program v14.indd - Grace Hopper Celebration of ...

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having weight and cardiovascular problems;<br />

however efforts in this direction had variable<br />

success. Designing technology that will<br />

be engaging and motivating for teenagers<br />

requires an understanding <strong>of</strong> the factors that<br />

contribute to behavior adoption in teenagers.<br />

To understand these, we approach the<br />

design from several theoretical models:<br />

Theory <strong>of</strong> Planned Behavior, Theory <strong>of</strong><br />

Meaning Behavior, and Personality Theory.<br />

Mobile applications can help overcome<br />

barriers to exercise, such as transportation<br />

and access to facilities. They are<br />

also personal and pervasive. Games were<br />

chosen because they are perceived to be<br />

fun by teenagers. Results from our study are<br />

summarized, as well as lessons learned and<br />

future directions <strong>of</strong> this work.<br />

AND<br />

Senior Citizens Barriers to Computing<br />

Presenters: Janine Hernandez and Felicia<br />

Doswell (Both presenters are from Norfolk<br />

State University)<br />

The Internet is a vital tool in today’s<br />

society and will continue to be a great<br />

part <strong>of</strong> our everyday lives. Many government<br />

and commercial organizations are<br />

using drastic means to encourage citizens<br />

to use the Internet to conduct business such<br />

as charging for non-Internet transactions.<br />

Such activities are almost mandating that<br />

all persons become computer literate and<br />

use the Internet. However, there is still a<br />

digital divide among various groups within<br />

the United States. It is imperative that we<br />

find a way to close the gap for the group <strong>of</strong><br />

Americans that have little or no computer<br />

experience. The most underrepresented<br />

group <strong>of</strong> computer and Internet users are<br />

older adults over the age <strong>of</strong> 55. Yet, acquisition<br />

<strong>of</strong> information such as daily finances,<br />

health issues, and communication are vital<br />

to continued independent living for this<br />

p r O G r a m d e Ta i L<br />

FRIDAY | OCT 1<br />

group. This research brings together seniors<br />

and computer technology to document,<br />

address and discuss solutions to usability<br />

and accessibility barriers to computer and<br />

Internet use. This research effort presents<br />

data in two areas: computer literacy and<br />

experience, and exploration <strong>of</strong> the effect<br />

that computer training has on decreasing<br />

some <strong>of</strong> the barriers to computing for older<br />

adults.<br />

Student Track<br />

The MBA Gateway to Business Careers<br />

Location: Singapore/ Manila<br />

Panelists: Sara Nordh<strong>of</strong>f (Forte<br />

Foundation), Susan Morrison (John<br />

Deere), Leslie LaChance (Delta Airlines),<br />

and Stephanie Espy (MathSP)<br />

Learn how you can launch your technical<br />

degree and experience into an exciting<br />

and fulfilling career in business leadership.<br />

Diverse and successful women in<br />

business with technical backgrounds will<br />

tell their stories and share advice on how<br />

their degrees coupled with an MBA or other<br />

advanced degree launched their careers<br />

ranging from entrepreneurship to financial<br />

management to product quality. Panelists<br />

will also share tips on applying to graduate<br />

and MBA <strong>program</strong>s.<br />

Steering Committee Recommendation<br />

Why Investing in Women Founders and<br />

Entrepreneurs makes Business Sense<br />

Location: Learning Center<br />

Panelists: Telle Whitney (Anita Borg<br />

Institute), Cindy Padnos (Illuminate<br />

Ventures), Vivek Wadhwa (UC Berkeley),<br />

and Linda Bernardi (StraTerra Partners,<br />

LLC)<br />

Entrepreneurs, Founders and Leaders still<br />

do not include many women, but this<br />

is starting to change. Only 5% <strong>of</strong> Venture<br />

funding includes women founders. This<br />

topic has garnered a great deal <strong>of</strong> attention<br />

this year, including a front page article in<br />

the New York Times. This panel explores<br />

the data behind women entrepreneurs<br />

and explores how to attract more women<br />

entrepreneurs.<br />

Technical Theme Track – HCI<br />

Career Stories <strong>of</strong> Women Working in<br />

Human Computer Interaction<br />

Location: Regency Ballroom V<br />

Panelists: Elizabeth Churchill (Yahoo!<br />

Research), Amy Bruckman (Georgia<br />

Institute <strong>of</strong> Technology), Mary Czerwinski<br />

(Micros<strong>of</strong>t Research), Katherine Isbister<br />

(New York Polytechnic University), Kerry<br />

Rodden (YouTube), and M.C. Schraefel<br />

(University <strong>of</strong> Southampton)<br />

Human Computer Interaction (HCI) is<br />

defined as “the study <strong>of</strong> interaction<br />

between people (users) and computers”.<br />

The objective <strong>of</strong> this panel is to illustrate the<br />

various career paths as a researcher or practitioner<br />

<strong>of</strong> HCI – addressing both established<br />

and emerging opportunities. Several women<br />

will share career stories and illustrate how<br />

they have sought/created opportunities,<br />

mentor and/or are mentored, face challenges<br />

and leverage social networks and<br />

pr<strong>of</strong>essional bodies.<br />

Award Winner Track<br />

Change Agent Awards Panel –<br />

Underwritten by Google<br />

Location: Cairo/Hong Kong<br />

Change Agent Award Winners: Gayatri<br />

Buragohain (India), Ana Regina Cavalcanti<br />

da Rocha (Brazil), Tayana Etienne (Haiti)<br />

Moderator: Elisa Camahort Page<br />

(BlogHer)<br />

The Anita Borg Change Agent Awards<br />

celebrate the accomplishments <strong>of</strong><br />

technical women from emerging countries.<br />

These awards are designed to recognize<br />

up-and-coming leaders that impact or<br />

34 Anita Borg Institute for Women and Technology | <strong>Grace</strong> <strong>Hopper</strong> <strong>Celebration</strong> <strong>of</strong> Women in Computing

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