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An Action Plan for Developing Agricultural Input Markets in Tanzania

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Figure IV.3. Structure of the CPP Market <strong>in</strong> <strong>Tanzania</strong><br />

to 5 billion Tsh (US $5 million). Although CPPs are<br />

the ma<strong>in</strong> source of revenue <strong>for</strong> all of the companies, all<br />

of them are diversified <strong>in</strong>to other bus<strong>in</strong>ess activities.<br />

These firms source CPPs from Western Europe, South<br />

America, Kenya, the Republic of South Africa (RSA),<br />

and Israel.<br />

Large Importers<br />

ByTrade is an <strong>in</strong>dependent company established<br />

<strong>in</strong> 1994 and is dist<strong>in</strong>guished by the bus<strong>in</strong>ess it does<br />

with a large number of <strong>in</strong>dependent dealers. There are<br />

approximately 500 <strong>in</strong>dependent dealers <strong>in</strong> <strong>Tanzania</strong>,<br />

and ByTrade deals with 200 of them countrywide.<br />

ByTrade is also one of the two import<strong>in</strong>g firms <strong>in</strong>terviewed<br />

that repackage its CPPs <strong>in</strong>to smaller packs, and<br />

these packs comprise the bulk of its sales. Balton <strong>Tanzania</strong><br />

(Tz) is a subsidiary of the British mult<strong>in</strong>ational,<br />

Balton CP. Although it is diversified <strong>in</strong>to various bus<strong>in</strong>esses,<br />

agricultural <strong>in</strong>puts comprise the majority of its<br />

product l<strong>in</strong>e. In 2003 Balton CP became the sole distributor<br />

of CPPs <strong>for</strong> Monsanto. Balton is dist<strong>in</strong>guished<br />

by its relatively broad product range (it sells 52 products)<br />

and well-developed market<strong>in</strong>g strategy. Twiga<br />

Chemicals Industries (<strong>Tanzania</strong>) is a subsidiary of<br />

83<br />

Twiga Chemicals Industries Ltd. (TCI) based <strong>in</strong> Kenya.<br />

It is the only importer that imports ready made <strong>for</strong>mulations<br />

and active <strong>in</strong>gredients to prepare local <strong>for</strong>mulations.<br />

It is also the exclusive supplier of actellic super<br />

dust, which is repackaged <strong>in</strong>to small 1-kg and 2-kg<br />

packs by its parent company <strong>in</strong> Kenya. However, Twiga<br />

is experienc<strong>in</strong>g a significant problem with fake actellic<br />

dust. S<strong>in</strong>ce the product is packaged regionally (<strong>in</strong><br />

Kenya), the technology is readily available. There<strong>for</strong>e,<br />

the fake products are easy to replicate and their professional<br />

appearance makes them hard to identify. Moreover,<br />

demand is high because they are typically sold at<br />

a discount of 40%.<br />

Small Importers<br />

Mukpar and Suba-Agro are both small <strong>in</strong>dependent<br />

importers based <strong>in</strong> Arusha. Mukpar began operations<br />

<strong>in</strong> 1990 and is the ma<strong>in</strong> representative <strong>for</strong><br />

Syngenta <strong>in</strong> <strong>Tanzania</strong>. Suba-Agro commenced bus<strong>in</strong>ess<br />

<strong>in</strong> 2001 and is the only import<strong>in</strong>g firm <strong>in</strong>terviewed that<br />

provides delivery services to its customers us<strong>in</strong>g a 10ton<br />

truck and motorbikes. Kibo Trad<strong>in</strong>g and Services<br />

is a small importer with its headquarters <strong>in</strong> Moshi.<br />

Unlike the other import<strong>in</strong>g firms <strong>in</strong>terviewed, Kibo’s

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