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An Action Plan for Developing Agricultural Input Markets in Tanzania

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Table IV.1. The Ma<strong>in</strong> CPP Importers <strong>in</strong> <strong>Tanzania</strong><br />

a. Whole range = Cash crop farmers (tobacco coffee, cotton); <strong>in</strong>dependent dealers; small-scale farmers; large commercial<br />

farmers; government; NGOs.<br />

product l<strong>in</strong>e is not dom<strong>in</strong>ated by CPPs. The product<br />

l<strong>in</strong>e is broken down as follows: CPPs (30%), fertilizers<br />

(30%), and seeds (40%).<br />

CPP importers share the follow<strong>in</strong>g characteristics:<br />

• They all employ professional technical and sales<br />

staff.<br />

• They have a broad customer base—<strong>in</strong>dependent<br />

dealers, farmers, NGOs, and MAFS.<br />

• They each deal with between 50 and 150 <strong>in</strong>dependent<br />

dealers countrywide.<br />

84<br />

• They have two to three distribution outlets located<br />

strategically to supply their clients and they also do<br />

direct sales, which <strong>in</strong>creases competition <strong>in</strong> the supply<br />

cha<strong>in</strong>.<br />

• They typically use the bank<strong>in</strong>g system to carry out<br />

their transactions: the customer deposits the money<br />

<strong>in</strong> the importer’s bank account and the importer<br />

sends the order via a public transporter specified by<br />

the customer.<br />

• All the importers are able to purchase CPPs on credit<br />

from their suppliers.

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