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IRELAND SPECIAL Information Technology<br />

The Utilization of Information<br />

Technology for Supply Chain<br />

Management in Ireland<br />

The traditional concern of supply chain management<br />

has been the movement of materials from original<br />

source <strong>to</strong> the point of final consumption.<br />

The traditional concern of supply chain<br />

management has been the movement<br />

of materials from original source <strong>to</strong><br />

the point of final consumption. In addition <strong>to</strong><br />

the downstream flow of materials, modern<br />

supply chain management is also concerned<br />

with other flows such as the upstream flow<br />

of reverse logistics and the flow of funds<br />

through the supply chain. Supply chain<br />

management seeks <strong>to</strong> carry out supply<br />

chain activities in an efficient and effective<br />

manner. In order <strong>to</strong> do so, organisations<br />

must recognise the need <strong>to</strong> streamline not<br />

only their internal processes but also the<br />

20 Link January 2011<br />

processes that link <strong>to</strong> their trading partners.<br />

Collaboration among supply chain<br />

partners enables the supply chain <strong>to</strong> better<br />

meet the needs of the final cus<strong>to</strong>mer.<br />

Collaborative practices act <strong>to</strong> make the<br />

supply chain more competitive by reducing<br />

costs and adding extra value thereby<br />

increasing the profitability of the supply chain<br />

participants. Collaboration is seen in practice<br />

in a number of approaches <strong>to</strong> supply chain<br />

management. Vendor managed inven<strong>to</strong>ry<br />

(VMI), collaborative planning forecasting<br />

and replenishment (CPFR) just-in-time (JIT)<br />

and efficient cus<strong>to</strong>mer response (ECR) are<br />

Liam Doyle<br />

some of approaches <strong>to</strong> collaboration that<br />

have brought benefits <strong>to</strong> supply chains in a<br />

number of industries. There has also been<br />

an increasing awareness of the need <strong>to</strong><br />

adopt an appropriate approach <strong>to</strong> supply<br />

chain strategy. Companies have adopted<br />

lean or agile approaches, or an appropriate<br />

combination of both, <strong>to</strong> support their supply<br />

chain strategy. In many cases companies<br />

have moved from the traditional push based<br />

model, where goods are produced in the<br />

hope the hope that demand will arise, <strong>to</strong> the<br />

pull based model where goods are produced<br />

in response <strong>to</strong> demand.<br />

Regardless of the supply chain strategy<br />

adopted or the supply chain practices<br />

employed, the efficient and effective<br />

operation of supply chains requires the<br />

sharing of information. Pull based models<br />

require the sharing of demand information<br />

among supply chain participants. Push<br />

based models require the sharing of<br />

forecasts. Collaborative approaches require<br />

information such as demand and s<strong>to</strong>ck<br />

levels <strong>to</strong> be shared.<br />

The requirement for sharing of<br />

information requires the flow of information

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