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Research matters - Illuminating Engineering Society

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PROJECT<br />

The prop’s banner<br />

displays Washington<br />

Mutual’s slogan,<br />

however banner<br />

illumination was<br />

“tricky,” and<br />

required bright,<br />

even illumination<br />

without white spill<br />

washing out the<br />

colored lights on<br />

the other parts<br />

of the prop.<br />

ing out the colored light on the other parts of<br />

the prop,” says Levy. Levy chose a recessed<br />

wallwash to provide a wide, even wash of light<br />

at close ranges and designed a swiveling arm<br />

to fine-tune illumination on the “parchment”<br />

curves on-site.<br />

The Greening of the Beanstalk<br />

The movement of light crawling up the vine<br />

to the top of the beanstalk is the highlight of<br />

the project, says Levy. The lighting progression<br />

was accomplished using 100 LED fixtures. To<br />

achieve a vibrant green, only green LEDs were<br />

used—red and blue LEDs were removed from<br />

Color Kinetics’ ColorBlast 12 fixtures. “The<br />

lights look as if they are climbing to the top of<br />

the beanstalk. This climbing chase naturally<br />

leads one’s eyes to the cloud and the castle at<br />

the top,” says Levy.<br />

The uniqueness of this project was not only<br />

in its size and creativity, but the use of digital<br />

lighting. “The Jack and the Beanstalk billboard<br />

utilizes a state-of-the-art computer-controlled<br />

DMX lighting system typically found in theatrical<br />

and concert shows, but never before applied<br />

to an outdoor display in Times Square,” says<br />

King. “The beauty of the system is that it allows<br />

control of the color, intensity and choreographed<br />

sequence of the lighting,” he adds.<br />

The Cloud And Castle<br />

Once your eyes are drawn up the vine, the<br />

cloud at the top captures your attention with<br />

alternating saturated blue and violet hues. “As<br />

soon as I saw the original renderings, I knew<br />

I wanted to project sunset colors onto the<br />

cloud,” says Levy. The light show is created by<br />

Martin Exterior 600s, mounted to an existing<br />

. . . . . . . . . . . . . . . . . . . . . June . . . 2004 . . LD+A . . . . 44 . . www.iesna.org<br />

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