FINAL PROGRAMME - Post-Expo

Organised by the Universal Postal Union
WOrLd POSTAL BuSINESS FOrum
mastering the Future:
New models for a Sustainable Postal Sector
14:00 - 17:30 - digital Post: Integrating Business into the
digital Future
The development of the digital economy has stimulated the need for posts to add to their product and
service offerings by developing postal digital services. However, the pace, scope and degree of success
differ among countries, regions and within markets. Until recently a comprehensive and accurate body
of information on the types of services offered, and their impact on company fortunes, was missing.
Fortunately this situation is changing and we are now beginning to understand and appreciate the
development of digital postal business, its value and the possible future trends. In this session experts
from various regions of the world will give their perspectives on the trends in development of postal
digital business, inform the audience on what investments have been made, to what effect, and how
posts may integrate their business into the digital future.
MODERATOR:
Adrian King, principal, Strategia Group, UK
Speakers:
Postal platforms to leverage mail
Luis Jimenez, founder, Strategy Dialogues, USA
Dr Bernard Markowicz, managing director, Decision/Analysis Partners, USA
The future of mail is in the message
Marcel Krom, CIO, postNL, Netherlands
Impacts of communication digitalisation on postal services use - measuring the threat,
its prevention and invocation
Dr Heikki Nikali, research director, Itella Corporation, Finland
making the virtual world real: converging the physical and digital into a single postal
territory
Paul Donohoe, e-Business manager, Universal Postal Union, Switzerland
15:20 - 15:35 Q&A
15:35 - 15:50 Break
Signed, sealed and delivered: how online can help you solidify your business in the
digital age
John Ray, industry head, local and home services, Google, UK
Open for business: enabling the digital ecosphere
David Williams, inspector general, U.S. Postal Service, USA
Postal digital business: the challenge for a small country postal operator
Toomas Turk, head of infologistics, Eesti Post, Estonia
Bringing international mail into the digital 21st century
Charles Prescott, executive director, Global Address Data Association, USA
17:10 - 17:30 Q&A
Innovative posts have moved well
beyond simply delivering direct mail to
offering products and services across a
range of direct marketing channels
Edouard Dayan
Director General
Universal Postal Union