El Aguila Magazine – January 11, 2017

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8 BUSINESS/NEGOCIOS Enero/January 11 - Febrero/February 28 2017 El Aguila Como hemos visto repetidamente este año, siempre es difícil predecir el futuro. Pero las empresas intentan cada año, desde las proyecciones presupuestarias hasta la planificación de estrategias de marketing. A pesar de que todos nos gustaría ser lo suficientemente clarividente para saber cuál será la próxima mejor cosa, es increíblemente difícil predecir con precisión las nuevas tendencias lo suficientemente bien como para conseguir un salto en la competencia. Sin embargo, hay tendencias que podemos asumir que continuarán durante 2017. A continuación nuestra selección de tendencias para mantener el ojo puesto en 2017. 1. Contenido detallado. El mercadeo de contenido se ha ido adaptando y creciendo en los últimos 10 años. En el último año, hemos visto un salto particularmente grande en el contenido detallado. Ya no es suficiente tener palabras clave fuertes, enlaces y buenas etiquetas meta. Su contenido necesita ser relevante e interesante bastante para que la gente lea más que el primer párrafo. Con tanto contenido hacia fuera allí, cada pedazo necesita alcanzar exactamente la audiencia que la busca. De lo contrario, simplemente se pierde en el ruido de otros contenidos. 2. Campañas innovadoras de medio-social. El último año ha visto cambios significativos en el panorama de los medios sociales. Con la adopción de las redes sociales como fuente principal de noticias, anuncios y otra información, es más importante que nunca innovar y diversificar sus campañas de marketing. Desde los filtros de Snapchat hasta los eventos de Facebook Live, las empresas que pueden adaptarse al cambiante panorama de las redes sociales y permanecer en la onda frontal van a ver mejores ROIs que los que se quedan atrás. 3. Contenido interactivo Las 5 tendencias de mercadeo para mantener los ojos puestos en 2017 Desde contenido detallado hasta campañas innovadoras de medio social, a continuación algunas tendencias para buscar en este año Los últimos años han demostrado el poder que puede tener una estrategia interactiva. Las empresas con fines de lucro pueden beneficiarse de estudiar las formas en que otras causas están utilizando para atraer la atención. El Ice Cube Challenge y, más recientemente, el Mannequin Challenge se han convertido en un fenómeno de las redes sociales por una razón. A la gente le gusta involucrarse en la historia. Si puede atraer a sus clientes y hacerles sentir que son parte de algo más grande, creará entusiasmo y lealtad en su audiencia. 4. Historias personales y contenido. Aunque este no es un concepto nuevo, es cada vez más importante. Como la publicidad se vuelve más ubicua, la gente mira hacia otros como ellos mismos para determinar la próxima gran cosa y si un producto vale la pena comprar. Poner un nombre y una cara a su base de clientes les ayudará a sentirse conectado a su marca y producto. Sin embargo, es absolutamente esencial que esto sea genuino. Si se inventan cuentas personales y experiencias, los clientes se sentirán traicionados y los comentarios negativos se extenderán más rápido que los positivos. 5. Audiencia especifica. Con la capacidad de llegar a tanta gente a diario, es necesario ser más específico que nunca al determinar su público objetivo. Tener una campaña de manta que intenta apelar a cada uno va a hacer su marca gradualmente desaparecer dentro de todo el otro contenido . Determine los aspectos específicos de su audiencia, desde el nivel educativo hasta los gustos asociados, y encuentre la mejor manera de llegar a ese grupo para cada producto o servicio. Puede ser más trabajo, pero el beneficio superará con creces el costo y el esfuerzo. Durante el 2017, lo más importante de todo va a ser dejar espacio para nuevas formas de interactuar con los clientes. Si la próxima tendencia es la realidad virtual, la inteligencia artificial, o marketing inmersivo, tener la capacidad de ser parte de esa nueva conversación será esencial para cualquier empresa que espera crecer en 2017 Fuente: Entrepreneur The 5 marketing trends to keep your eyes on for 2017 From detailed content to innovative social-media campaigns, here are some trends to look out in 2017 As we’ve seen repeatedly this year, it’s always hard to predict the future. But companies try every year, from budget projections to planning marketing strategies. Though we’d all like to be clairvoyant enough to know what the next best thing will be, it’s incredibly hard to accurately predict new trends well enough to get a jump on the competition. There are, however, trends that we can assume will continue in 2017. Here’s our pick for trends to keep an eye on for 2017. 1. Detailed content. Content marketing has been adapting and growing over the last 10 years. In the past year, we have seen a particularly large leap forward in detailed content. It’s no longer enough to have strong keywords, links, and good meta tags. Your content needs to be relevant and interesting enough for people to read more than the first paragraph. With so much content out there, every piece needs to reach exactly the audience looking for it. Otherwise, it simply gets lost in the noise of other content. 2.Innovative social-media campaigns. The last year has seen significant changes for the social media landscape. With social media taking over as the primary source of news, ads, and other information, it’s more important than ever to innovate and diversify your marketing campaigns. From Snapchat filters to Facebook Live events, companies that can adapt with the changing social media landscape and stay on the front wave are going to see better ROIs than those who fall behind. 3. Interactive content. The past few years have shown the power that having an interactive strategy can have. For-profit companies can benefit from studying the ways that other causes are using to garner attention. The Ice Bucket Challenge and, more recently, the Mannequin Challenge have become a social media phenomenon for a reason. People like to get involved in the story. If you can draw your customers in and make them feel like they are part of something larger, you’ll build both excitement and loyalty in your audience. 4. Personal stories and content. Though this is not a new concept, it is increasingly important. As advertising becomes more ubiquitous, people look towards others like themselves to determine the next big thing and whether a product is worth purchasing. Putting a name and a face to your customer base will help them feel connected to your brand and product. It is absolutely essential, however, that this is genuine. If personal accounts and experiences are fabricated, customers will feel betrayed and negative reviews spread faster than positive ones. 5. Specific audiences. With the ability to reach so many people daily, it’s necessary to be more specific than ever when determining your target audience. Having a blanket campaign that tries to appeal to everyone is going to make your brand fade into all the other content out there. Determine the specifics of your audience, from education level to associated likes, and find the best way to reach that group for each product or service. It may be more work, but the benefit will far outweigh the cost and effort. During 2017, the most important thing of all is going to be leaving room for new ways of interacting with customers. Whether the next trend is virtual reality, artificial intelligence, or immersive marketing, having the ability to be part of that new conversation will be essential for any company hoping to grow in 2017. Source: Entrepreneur
El Aguila Enero/January 11 - Febrero/February 28 2017 SCORE WORKSHOPS/TALLERES 9 Straight Talk: What It Really Takes To Run an Online Store Speaker(s): Jennifer Shaheen, CEO of Technology Therapy Date: Wednesday, January 11, 2017 Time: 6:00PM - 8:00PM Location: El Rancho Grande Address: 1789 Central Avenue, Yonkers, NY 10710 The most successful retailers treat ecommerce as a full-fledged store in its own right, using their retailing expertise and technical prowess to extend the same sort of experience a customer has when they visit a bricks and mortar location. In this session, you’ll encounter the real deal – proven insights and techniques you can use to boost online sales. From planning your retail calendar through the smartest way to handle returns, this session is aimed at the designers and retailers who are ready to make a serious commitment to fully developing an additional revenue stream. -Staffing requirements: How much manpower does an online store require? -Online merchandising techniques for your website & social media – including A|B Testing -The essential tech tools for improving online customer service & boosting sales -Multi-channel digital marketing techniques that work for luxury brands -The power of superior fulfillment: policies & procedures that endear you to customers This workshop is sponsored by Score Westchester and TD Bank. A buffet dinner will be served. On Site Parking Available For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Sales Strategies Speaker(s): Charles Auerbach, Co-founder and VP, Don Aux Associates, Management Conslutants and Score Mentor Date: Wednesday, January 11, 2017 Time: 1:00PM - 3:00PM Location: SCORE Westchester Office Address: 120 Bloomingdale Rd White Plains, NY 10605 The Importance of Establishing a Unique Competitive Edge This workshop will cover the importance of establishing a Unique Competitive Edge as a first step in developing a sales strategy. The basic elements for creating a sales approach will be discussed, including: - Designing a customer profile -Performing market research -Determining a process for targeting the market, including the selection of media for lead generation (cold call, advertising, direct mail, e-mail, etc) Following the discussion of the items above, an examination of sales presentation techniques and identifying sales resistances will then be considered. On site parking is available. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Monetize Your Idea By Designing YOUR MAP for Success Speaker(s): Martin Rolnick, Score Mentor Date: Wednesday, January 18, 2017 Time: 1:00PM - 3:00PM Location: SCORE Westchester Office Address: 120 Bloomingdale Rd, White Plains, NY 10605 Critical First Steps on the Road to Monetizing Your Idea. - This is an interactive workshop where you will learn how to articulate your mission and purpose - Learn the process from conception of your idea to business reality - You must be able to tell it to sell it! On Site Parking Available For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Webinar: Digital Marketing 2017 – What’s Hot and What’s Not Speaker(s): Jennifer Shaheen, CEO of Technology Therapy Date: Wednesday, January 18, 2017 Time: 7:00PM - 8:00PM Location: Your Computer Small business owners have to be smart and strategic to be successful on social media. Learn how to make the most of your energy and resources as Jennifer Shaheen, the Technology Therapist, explains what digital marketing trends you need to know about – as well as which ones you can safely give a pass. Discover what the future holds for Facebook and what that means for your business. Learn how to assess your current digital marketing efforts and how to tell if it’s time to make a change. Relevant to B2B and B2C companies. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Drive Your Sales Funnel Using Social Media & Content Marketing Speaker(s): Paul Robinson, Score Mentor Date: Tuesday, January 24, 2017 Time: 6:00PM - 8:00PM Location: Greenburgh Public Library Address: 300 Tarrytown Rd, Elmsford, NY 10523 Regardless of your product or service, your customers are on Social Media. It is more important than ever to develop a digital and social marketing strategy that uses content to increase leads, identify opportunities, differentiate prospects from suspects and increase sales. Sound complex? It isn’t – and we will break it down for you. - How content & social media impact the funnel - Conversions throughout the sales funnel - How can you drive conversions (& measure!) - Tool, Tricks and Tips that make it easy On Site Parking Available For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Using QuickBooks for Your Business Speaker(s): Ibanessa Soto Hogan, Owner and Founder of Masterpiece Accounting Services, LLC Date: Wednesday, January 25, 2017 Time: 6:00PM - 8:00PM Location: Yonkers Riverfront Library Address: 1 Larkin Plaza Yonkers, NY 10701 QuickBooks is a tool used by more than 80 percent of small businesses. Their motivation is often a desire to save time in managing, using and consolidating business financial data. It can enable you to see who your best customers are, what products or services are your best sellers and where you are spending your money. Add-on services, such as payroll, or merchant services, can add to the data you can use as well as what you can send to your accountant. In this workshop you will learn the most important capabilities of QBs and how its features can be used to better manage your business, work with your customers and keep track of revenue, receivables, payables, payroll and more. Come with your questions on specific things you want to know about managing your business financials through QuickBooks. Attendees of this presentation will learn: -The mechanisms of QB that enable users to spend less time doing management tasks such as invoicing, paying bills, creating estimates -About the basic tools that let QB users know where their business stands through reports such as P&L, balance sheets and customizable reports -How information in QB can be used for better-informed business decisions regarding sales status, profit, individual customer and supplier data stored and available -How the information stored in QB is can be used for easier preparation of data for tax calculation and reporting -What features of QB are standard vs. add-on for-fee capabilities such as payroll management and credit card processing Limited metered street parking is available in the area. Additional parking is available at the Buena Vista Parking Garage, 8 Buena Vista Ave, Yonkers. There is an entrance to the garage on Hawthorne Avenue near Main Street, and another entrance at the corner of Hawthorne and Hudson Street. Upon entering garage, push button and take entry ticket. Take ticket with you as you leave the garage. Walk past the Post Office and library is across the street from the Railroad Station. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Email Marketing – How to Make It Work for Your Business Speaker(s): David Fischer, Founder of Solutions for Growth Date: Wednesday, January 25, 2017 Time: 1:00PM - 3:00PM Location: SCORE Westchester Office Address: 120 Bloomingdale Rd. White Plains, NY 10605 What is the first impression you give when they see your emails in their inbox? And when they see you there, what do they do? This powerful seminar takes you step by step through the keys to effective email marketing. From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work, this seminar will give you the keys to the most effective marketing you can do. On site parking is available. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Refining Your Concept Speaker(s): Natasha Roukos, Score Mentor Date: Wednesday, February 1, 2017 Time: 1:00PM - 3:00PM Location: SCORE White Plains Office Address: 120 Bloomingdale Rd White Plains, NY 10605 How do you take a creative idea and turn it into a profitable business? This presentation takes you through the maturing journey of defining your offerings, understanding the target clients, and evolving with sales. The same approach applies whether you are starting a services business or a product business. This interactive workshop is relevant to both products and services startups. And the discussion will include: 1.A Self Assessment test – what does it take to be successful? 2.Developing Your Ideas 3.Understanding the value of your ideas 4.Building Your Business Concept – products, services, cloud or any combination of the above On site parking available. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Be Bold – Be Ready to Succeed Speaker(s): Ira Joe Fisher, Founder, IJF Communicating, Former Radio and TV Personality Date: Wednesday, February 8, 2017 Time: 1:00PM - 3:00PM Location: SCORE White Plains Office Address: 120 Bloomingdale Rd White Plains, NY 10605 This Workshop will help you to realize the power of communicating and to be remembered for your message. Realize the power of conversation. Overcome your nervousness and control it. Allow your passion to fuel your presentation. Onsite parking available. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Harnessing the Power of Social Media Speaker(s): Brian Moran, Founder & CEO, Brian Moran & Associates Date: Wednesday, February 8, 2017 Time: 6:00PM - 8:00PM Location: Harrison Public Library Address: 2 Bruce Ave Harrison, NY 10528 Social media can be a valuable resource to almost any small business, but only if it’s used correctly. The goal of Brian Moran’s workshop is to show business owners how to use social media as a tool to help them achieve their goals in business. Whether it’s finding new customers, conducting market research, or building out your brand, there is something in this workshop for every type of small business owner. Onsite parking available. Light refreshments will be served. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome.
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El Aguila Magazine – January 11, 2017

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