Jon Black - EXMA 2019

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4P USUARIO 4P BRAND R E P U T A C I Ó N Y R E L E V A N C I A . N U N C A F U E U N T E M A D E P O S I C I O N A M I E N T O R E L A C I Ó N P R I D E , P A R T N E R S H I P , P R O T E C T I O N , P E R S O N A L I Z A T I O N 4P USUARIO C R E D I B I L I D A D
4P USUARIO 4P BRAND R E P U T A C I Ó N Y R E L E V A N C I A . N U N C A F U E U N T E M A D E P O S I C I O N A M I E N T O R E L A C I Ó N P R I D E , P A R T N E R S H I P , P R O T E C T I O N , P E R S O N A L I Z A T I O N 4P R E L A C I Ó N R E L A C I Ó N USUARIO C R E D I B I L I D A D
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3 0 D E M A Y O 2 0 1 9 / P L A N E
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4 @JONATHANALVAREZ @JONATHANALVAREZ
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6
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8 Una organización innovadora es a
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10 L A S I N G U L A R I D A D SOLO
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12 “ El liderazgo se trata de cre
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14 https://vimeo.com/277184250 http
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https://www2.deloitte.com/content/d
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https://www.interbrand.com/wp-conte
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20 INNOVACIÓN ES LA CREACIÓN DE V
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LA IMPORTANCIA DEL ERROR
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EL FALCON 9 DE SPACEX
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A C O S T Ú M B R E N S E A FALLAR
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@Jonathanalvarez #Digitalmkt /Newme
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35 1 , 0 0 0 I N T E N T O S THOMAS
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F A L L E N , F A L L E N , F A L L
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P A R A I N N O V A R WE NEED TOLER
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1LAS 7 P’S DE BLACKBOT
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HELLO 5TA “P” PEOPLE
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53 EL CLUE TRAIN MANIFIESTO Los seg
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55 S U E N A N H U M A N A S , N O
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57 L A G E N T E D E C I D E SONIC
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https://www.youtube.com/watch?v=Ba9
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65 U N V E R D A D E R O C U A R T
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NETNOGRAFÍA
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STALKING El stalking es un método
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http://buzzsumo.com/ 73
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https://awario.com/ 75
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https://sentione.com 77
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https://sumall.com/ 79
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https://www.conversocial.com/ 81
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http://keyhole.co/ 83
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https://hootsuite.com/es/ 85
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https://sproutsocial.com/ 87
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https://sproutsocial.com/ 89
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IDRIS MOOTEE Es un aclamado experto
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PERSONALIZACIÓN G R A C I A S A U
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P E R S O N A L I Z A C I Ó N Esta
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AL INTERIOR DE LA QUINTA P 1 P E E
Page 99 and 100: HELLO 6TA “P” PLANET
Page 101 and 102: EL PLANETA ESTÁ MURIENDO Y NOSOTRO
Page 103 and 104: A L E R T A G L O B A L 1 MILLÓN D
Page 105 and 106: Fuente: Https://Www.Vice.Com/Es_Mx/
Page 107: ESTAMOS FIRMANDO EL INICIO DE NUEST
Page 111: 111 https://www.greenpeace.org/mexi
Page 116 and 117: https://es.weforum.org/agenda/2017/
Page 118 and 119: 118 P A S O S A F U T U R O ECONOM
Page 120 and 121: https://www.ellenmacarthurfoundatio
Page 122 and 123: 122 “ DIBUJA UNA LÍNEA DONDE LAS
Page 124 and 125: 124 Una barrera flotante valuada en
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Page 133 and 134: SOMOS UNA RAZA ESTÚPIDA, ARCAICA,
Page 135 and 136: 135 1 5 , 0 0 0 L I T R O S D E A G
Page 137 and 138: 1 1 2 HELLO 7TA “P” PURPOSE 3 4
Page 139 and 140: ¿POR QUÉ? ¿Por qué Steve jobs?
Page 141 and 142: 141 ¿POR QUÉ? ¿Por qué los herm
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Page 145 and 146: Planeta (7P) Propósito (6P) Person
Page 147 and 148: Planeta 147 Propósito ESTO ES EL N
Page 149: 4P USUARIO 4P BRAND R E P U T A C I
Page 154 and 155: 154 P R O P Ó S I T O En su nuevo
Page 156 and 157: https://www.campaignlive.co.uk/arti
Page 158 and 159: https://www.campaignlive.co.uk/arti
Page 160 and 161: https://www.youtube.com/watch?v=qIN
Page 162 and 163: ESTE ES UN NUEVO MODELO DE RELACIÓ
Page 164 and 165: SE TRATA DE HUMANOS HABLANDO CON HU
Page 166 and 167: 166 C U Á L E S S O N L A S M E J
Page 168 and 169: 168 THE THANK YOU ECONOMY GARY VEE
Page 170 and 171: 170 “EL PROBLEMA ES QUE ESTAMOS U
Page 172 and 173: 172 ELON MUSK Se está creando la c
Page 174 and 175: 174 ABRAHAM MASLOW
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Page 182 and 183: TODAS LAS COMPAÑÍAS DEL PLANETA D
Page 184 and 185: ARTE INVENCIÓN IDEAS D I S E Ñ O
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Page 189 and 190: 189 9,500,000 De Personas Lo Vieron
Page 191 and 192: 191 https://www.fastcompany.com/404
Page 193 and 194: https://retina.elpais.com/retina/20
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Page 197 and 198: Fuente: Https://Blog.Chromium.Org/2
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201 E S D I F Í C I L D I F E R E
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Fuente: http://www.redbullmediahous
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P E N S A R D I S T I N T O EL EVEN
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212 E X P E R I E N C I A S PRUEBA
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218 P E N S A R D I S T I N T O DEJ
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P L A T A F O R M 220 Medios, redes
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Fuente: Http://Www.Youtube.Com/Watc
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TINKER HATFIELD !224
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!226
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GOOGLE ESTÁ 238 DENTRO Si bien el
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240 SONY TAMBIÉN LE ENTRA El gigan
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242 GOOGLE NECESITA UNA TIENDA FÍS
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https://www.theverge.com/2018/8/16/
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E.Q.T.
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253 https://www.inc.com/greg-satell
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255 C R E C E I N D O D Í A A D Í
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257 E R E S L A L L A V E D E T O D
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N O S D A M I E D O P E R D E R N O
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261 “ El proceso de pensamiento q
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263 E R E S L A L L A V E D E T O D
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CHINA ES EL PRIMER 265 PAÍS EN IMP
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HTTP://WWW.WIRED.CO.UK/ARTICLE/CHIN
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HTTP://WWW.WIRED.CO.UK/ARTICLE/CHIN
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Fuente: http://www.wired.co.uk/arti
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HTTPS://WWW.YOUTUBE.COM/WATCH?V=R32
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Fuente: Https://Www.Vero.Co/ SÍ, S
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277 NO ES UNA TRANSFORMACIÓN DE MA
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279 S E G Ú N D A T O S D E C O M
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281 El año pasado, el 28 por cient
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283 J B L L I N K D R I V E JBL tra
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287
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289 F U E R A D E C O N T R O L EL
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https://www.youtube.com/watch?time_
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293 C G I I N F L U E N C E R S THE
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https://www.wired.com/story/lil-miq
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https://www.wired.com/story/lil-miq
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https://www.instagram.com/shudu.gra
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https://www.instagram.com/p/BlCS8z6
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https://www.instagram.com/p/Be_tLsq
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https://www.youtube.com/watch?v=c5Q
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https://www.youtube.com/watch?v=9-K
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D J C O L O N E L S A N D E R S KFC
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https://www.instagram.com/kfc/
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322 LOS HUMANOS DEBEN UNIRSE A LAS
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324 E V O L U C I Ó N AMAZON GO De
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327 https://www.washingtonpost.com/
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329 E V O L U C I Ó N D E L C A L
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331 De un vistazo son unos tenis de
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https://news.nike.com/news/michael-
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335 L E S D I M O S A C C E S O BIO
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337
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339 HARDWARE SOFTWARE
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341 E S T A E S L A Ú N I C A R E
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KEY LEARNINGS L A S 4 P S D E L M A
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SI NO ESTÁ ROTO TODAVÍA ¡DESTRÓ
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NOS VEMOS EN EL FUTURO #CREATIVEWAR
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Jon Black - EXMA 2019

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