Jon Black - EXMA 2019

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342 I N T E L I G E N C I A A R T I F I C I A L SOLO HAY TRES TIPOS DE TAREAS QUE SERÁN HUMANAS P E R C E P C I Ó N Y M A N I P U L A C I Ó N I N T E L I G E N C I A C R E A T I V A I N T E L I G E N C I A E M O C I O N A L
KEY LEARNINGS L A S 4 P S D E L M A R K E T I N G E S T Á N O B S O L E T A S , H O Y T E N E M O S 7 P E R S O N A S , P L A N E T A P R O P Ó S I T O N E T N O G R A F Í A P A R A E N T E N D E R A L P E R S O N A S ( G A I N , P A I N , J O B S ) A S H U M A N T O H U M A N , U N A N U E V A R E L A C I Ó N D E V A L O R C O M U N I D A D V S A U D I E N C I A H A R D W A R E + S O F T W A R E I A V O I C E M A R K E T I N G
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3 0 D E M A Y O 2 0 1 9 / P L A N E
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4 @JONATHANALVAREZ @JONATHANALVAREZ
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8 Una organización innovadora es a
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10 L A S I N G U L A R I D A D SOLO
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12 “ El liderazgo se trata de cre
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14 https://vimeo.com/277184250 http
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https://www2.deloitte.com/content/d
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https://www.interbrand.com/wp-conte
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20 INNOVACIÓN ES LA CREACIÓN DE V
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LA IMPORTANCIA DEL ERROR
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EL FALCON 9 DE SPACEX
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A C O S T Ú M B R E N S E A FALLAR
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@Jonathanalvarez #Digitalmkt /Newme
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35 1 , 0 0 0 I N T E N T O S THOMAS
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F A L L E N , F A L L E N , F A L L
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P A R A I N N O V A R WE NEED TOLER
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1LAS 7 P’S DE BLACKBOT
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HELLO 5TA “P” PEOPLE
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53 EL CLUE TRAIN MANIFIESTO Los seg
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55 S U E N A N H U M A N A S , N O
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57 L A G E N T E D E C I D E SONIC
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https://www.youtube.com/watch?v=Ba9
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65 U N V E R D A D E R O C U A R T
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NETNOGRAFÍA
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STALKING El stalking es un método
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http://buzzsumo.com/ 73
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https://awario.com/ 75
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https://sentione.com 77
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https://sumall.com/ 79
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https://www.conversocial.com/ 81
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http://keyhole.co/ 83
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https://hootsuite.com/es/ 85
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https://sproutsocial.com/ 87
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https://sproutsocial.com/ 89
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IDRIS MOOTEE Es un aclamado experto
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PERSONALIZACIÓN G R A C I A S A U
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P E R S O N A L I Z A C I Ó N Esta
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AL INTERIOR DE LA QUINTA P 1 P E E
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HELLO 6TA “P” PLANET
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EL PLANETA ESTÁ MURIENDO Y NOSOTRO
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A L E R T A G L O B A L 1 MILLÓN D
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Fuente: Https://Www.Vice.Com/Es_Mx/
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ESTAMOS FIRMANDO EL INICIO DE NUEST
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111 https://www.greenpeace.org/mexi
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https://es.weforum.org/agenda/2017/
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118 P A S O S A F U T U R O ECONOM
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https://www.ellenmacarthurfoundatio
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122 “ DIBUJA UNA LÍNEA DONDE LAS
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124 Una barrera flotante valuada en
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126
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SOMOS UNA RAZA ESTÚPIDA, ARCAICA,
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135 1 5 , 0 0 0 L I T R O S D E A G
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1 1 2 HELLO 7TA “P” PURPOSE 3 4
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¿POR QUÉ? ¿Por qué Steve jobs?
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141 ¿POR QUÉ? ¿Por qué los herm
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143
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Planeta (7P) Propósito (6P) Person
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Planeta 147 Propósito ESTO ES EL N
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4P USUARIO 4P BRAND R E P U T A C I
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4P USUARIO 4P BRAND R E P U T A C I
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154 P R O P Ó S I T O En su nuevo
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https://www.campaignlive.co.uk/arti
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https://www.campaignlive.co.uk/arti
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https://www.youtube.com/watch?v=qIN
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ESTE ES UN NUEVO MODELO DE RELACIÓ
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SE TRATA DE HUMANOS HABLANDO CON HU
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166 C U Á L E S S O N L A S M E J
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168 THE THANK YOU ECONOMY GARY VEE
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170 “EL PROBLEMA ES QUE ESTAMOS U
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172 ELON MUSK Se está creando la c
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174 ABRAHAM MASLOW
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TODAS LAS COMPAÑÍAS DEL PLANETA D
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ARTE INVENCIÓN IDEAS D I S E Ñ O
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186
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189 9,500,000 De Personas Lo Vieron
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191 https://www.fastcompany.com/404
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https://retina.elpais.com/retina/20
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195 9,500,000 De Personas Lo Vieron
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Fuente: Https://Blog.Chromium.Org/2
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Fuente: Http://Www.Mediative.Com/Pr
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201 E S D I F Í C I L D I F E R E
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Fuente: http://www.redbullmediahous
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P E N S A R D I S T I N T O EL EVEN
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212 E X P E R I E N C I A S PRUEBA
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218 P E N S A R D I S T I N T O DEJ
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P L A T A F O R M 220 Medios, redes
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Fuente: Http://Www.Youtube.Com/Watc
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TINKER HATFIELD !224
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!226
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GOOGLE ESTÁ 238 DENTRO Si bien el
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240 SONY TAMBIÉN LE ENTRA El gigan
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242 GOOGLE NECESITA UNA TIENDA FÍS
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https://www.theverge.com/2018/8/16/
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E.Q.T.
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253 https://www.inc.com/greg-satell
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255 C R E C E I N D O D Í A A D Í
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257 E R E S L A L L A V E D E T O D
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N O S D A M I E D O P E R D E R N O
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261 “ El proceso de pensamiento q
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263 E R E S L A L L A V E D E T O D
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CHINA ES EL PRIMER 265 PAÍS EN IMP
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HTTP://WWW.WIRED.CO.UK/ARTICLE/CHIN
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HTTP://WWW.WIRED.CO.UK/ARTICLE/CHIN
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Fuente: http://www.wired.co.uk/arti
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HTTPS://WWW.YOUTUBE.COM/WATCH?V=R32
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Fuente: Https://Www.Vero.Co/ SÍ, S
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277 NO ES UNA TRANSFORMACIÓN DE MA
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279 S E G Ú N D A T O S D E C O M
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281 El año pasado, el 28 por cient
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283 J B L L I N K D R I V E JBL tra
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285
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287
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289 F U E R A D E C O N T R O L EL
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Page 309: D J C O L O N E L S A N D E R S KFC
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Page 322 and 323: 322 LOS HUMANOS DEBEN UNIRSE A LAS
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Page 329 and 330: 329 E V O L U C I Ó N D E L C A L
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Page 339 and 340: 339 HARDWARE SOFTWARE
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Page 345 and 346: SI NO ESTÁ ROTO TODAVÍA ¡DESTRÓ
Page 347: NOS VEMOS EN EL FUTURO #CREATIVEWAR
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Jon Black - EXMA 2019

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